Mr. Potato: Hasbro’s historic toy will no longer be a “Mr.”, but will it embrace gender free by simply calling itself Potato Head?
The news comes directly from the USA and is immediately uproar. The toy that reached the pinnacle of its success thanks to the animated film Toy Story is at the center of a media fuss resulting from a recent tweet from Hasbro. According to the latter, Mr. and Mrs. Potato will embrace gender neutrality, simply calling themselves Potato Head.
Mr. Potato becomes “gender free” and will only be called Potato Head
Although the confirmation came unofficially from Hasbro itself, the toy company has decided to turn around (or was forced to) because of the media catastrophe following the tweet. After the announcement of Potato Head, a tweet was in fact published that quotes textual words:
Mr. Potato Head is not going anywhere! While it was announced today that the Potato Head branding and logo is ditching the “Mr.”, we are proud to confirm that Mr. & Mrs. Potato Head are going nowhere, remaining Mr. and Mrs. Potato Head.
Hold that Tot – your main spud, MR. POTATO HEAD isn’t going anywhere! While it was announced today that the POTATO HEAD brand name & logo are dropping the ‘MR.’ I yam proud to confirm that MR. & MRS. POTATO HEAD aren’t going anywhere and will remain MR. & MRS. POTATO HEAD pic.twitter.com/6I84KrxOLQ
— Hasbro (@Hasbro) February 25, 2021
It seems really plausible that the plans were different from those that emerged in the last post. In fact, from the packaging shown in the recent tweet we see the new logo “Potato Head“, With a cartoon in the lower left corner to highlight the name of Mr. e Mrs. Potato. This completely refutes the initial communications from Hasbro, which was implementing this choice in order to make any child choose the composition of their “potato family”, regardless of gender.
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