Microsoft’s head of gaming, Phil Spencer, expresses the company’s intention to make acquisitions to create new games that can broaden its audience
Microsoft has long started an aggressive campaign regarding acquisitions within the gaming industry, with the aim of being able to bring new games to its Xbox users. Although various achievements have been made, such as obtaining ZeniMax, days ago Phil Spencer told the Wall Street Journal how the company still has many studies in its sights, always being looking for potential talent that they are in line with their strategy. In recent statements reported by Bloomberg, Spencer also added that now the company is pointing towards developers present in the world of video games more social and casual.
The acquisitions of Microsoft and the genre of new games it is aiming for
Phil Spencer states that, thinking of Microsoft and the Xbox ecosystem, some of the games that come to mind first are Minecraft, Roblox, FIFA and Fortnite; despite this, he argues it is necessary to invest further in the developers on the market that give rise to new games, from the contents more social and casual, as in these sectors the company still owns many ambitions to be brought to completion. Already in October of last year, the head of Xbox had made such a statement. A well-structured gaming acquisitions environment is important for companies like Microsoft looking for the most suitable content, and is also useful for supporting the confluence of creators innovative, for the production of new games.
Over the past seven years, the company has spent more than 10 billion dollars in the purchase of videogame studios, including Minecraft’s Mojang and Bethesda itself. Spencer thinks that part of creating a studio is also being able to get out of it financially, recognize the risks involved and be able to observe the benefits: an economy of creators with a double face, where they find themselves giving rise to new teams, daring to try new approaches, see their completion and then become part of something bigger. Also speaking of the lack of chips for the production of other consoles, it seems that Microsoft is looking for ways to make the places where the hardware is produced more geographically diversified, to avoid this type of problem again in the future.
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