On the occasion of the first anniversary of Spring, the 100% electric city car, Dacia organizes in Europe – from 5 to 24 April – the “Dacia Spring Electric Tournament”the first esports tournament in which Rocket League video game users will be invited to customize their cars to make them as electric as possible.
“Dacia Spring Electric Tournament”: the rules and the purpose
To participate in the tournament players must form teams of three members who will be invited to customize their car with electric objects.
The purpose? Demonstrate how easy it is to go electric, even for gamers. The teams will then have to try their hand at various competitions.
The tournament will be open to all from 5 to 24 April and will be punctuated by 9 matches, 4 of which will be broadcast and commented on by Rocket Baguettethe transalpine crew of official game commentators, with an average of 13 million spectators worldwide.
Each match will also be able to stream on players’ Twitch channels. At the end of the competition, the members of the winning team will receive a prize money of € 5,000 each, plus the possibility of having an exclusive trial of a Dacia Spring for 4 weeks.
Dacia’s point of view
“For its first anniversary we want to show that, with Dacia Spring, electric mobility has become accessible to everyone, especially the younger generation. Esports and games globally are in full growth; in 2020 Rocket League became free and accessible to all. It seemed to us an important video game suitable for communicating in a different way about what is at stake in the electricity sector, especially to young people “, said Valérie Candeiller – Director of Marketing Communication at Dacia.