Merlin Entertainments, world reference operator for family entertainment, with LEGOLAND theme parks, SEA LIFE aquariums and the Italian resort GARDALAND – to provide guests with the best visit and / or stay, from the theme park to the room hotel, is using Oracle MICROS Simphony Point-of-Sale (POS) technology and Oracle Hospitality OPERA Property Management. With Oracle’s digital solutions, Merlin guests can use their mobile devices to better plan their vacation in advance and save valuable time. For example, this implies the benefit of mobile check-in at hotels and the ability to pre-order food at their favorite attractions.
“Attractions are always the stars, but today there is more demand for people’s attention, so we really need to stand out from the crowd,” he said. Lee Cowie, Chief Technology Officer di Merlin Entertainments. “We do this by constantly innovating, offering new experiences and creating new reasons to keep guests coming back. Oracle offers a suite of robust, reliable and well-researched technologies that help us achieve these goals. “
Merlin Entertainments operates 140 attractions: 23 hotels and 6 holiday villages in 24 countries, including LEGOLAND, SEA LIFE Aquariums, Madame Tussaud’s, (TM), Alton Towers and GARDALAND Resort.
Customize the experience: here’s Oracle Micros Simphony
Recent research by Oracle Food and Beverage and Merlin Entertainments revealed that 52% of consumers are increasingly looking to plan ahead and personalize their travels. Using OPERA in select hotels, guests can manage bookings from their mobile devices, check in to their hotel rooms with the click of a few buttons or use the system-generated digital QR code to obtain a room key at comfortable kiosks.
Visitors can also use a mobile app linked to MICROS Simphony to order and pay for their meals in advance. Thanks to the integration of restaurants in Simphony, hotel and park kitchens receive orders quickly and prioritize based on pickup expectations, helping ensure that meals are on time, eliminating wasted time in line and allowing more time to spend on favorite attractions.
“Oracle’s innovative technology has allowed us to create a seamless journey for guests, from the moment they book on the site to the moment they arrive, the same day.” he said Chris Ireland, commercial and hotel director of LEGOLAND Windsor Resort, part of Merlin Entertaiments.
MICROS Simphony cloud systems also allow Merlin Entertainments to break down the barrier between staff and guests. With mobile tablets, staff can do everything from updating a guest’s accommodation to taking orders for drinks and snacks by the pool. With a better understanding of each customer’s profile and preferences at their fingertips, team members can make more helpful and relevant recommendations to ensure guests have a magical and memorable visit.
“Easy, touchless and fast is what consumers now expect, whether they just want to eat out or are planning a trip to the theme park,” he said. Simon de Montfort Walker, senior vice president and general manager of Oracle Food and Beverage. “Merlin Entertainments is at the forefront of this trend, as it extends Oracle’s technological innovations to the entire visitor experience, from hotels to parks. This not only helps create a smoother and more memorable visit for the guest, but supports staff to be agile, responsive and thus enable new revenue streams to be fueled. “