Binancea reference platform for the exchange of cryptocurrencies, relies on a Khaby Lame, a true icon of the social world, to explain the world of crypto to users. The popular influencer, the most followed on TikTok, becomes, in fact, Brand Ambassador of Binance confirming itself as a real point of reference in the world of online marketing.
Khaby Lame chosen as Brand Ambassador by Binance to explain to users how the world of cryptocurrencies works
Khaby Lame’s mission is difficult but certainly not impossible. After having conquered the top of TikTok, the social network on which he has become the most followed user ever, the young tiktoker will have the task of informing users about the world of crypto and Web3 using, of course, his unmistakable style. .
Without words but only with gestures, in fact, Khaby Lame was able to conquer a prominent space in the world of social media. His new mission, on the other hand, is linked to the world of crypto which has always been accompanied by conflicting information. Binance has therefore chosen Khaby Lame to be able to count on a Brand Ambassador able to speak to everyone, clearly and without saying a word.
Here is how the company commented on the choice of its new Brand Ambassador: “Khaby Lame will use his signature style to address some of the misperceptions on the Web3 during the collaboration. He will work with Binance on exclusive NFT collections, further enhancing the experience for his fans. “