According to the findings of the annual Ofcom Reporta significant number of families in the UK ha canceled subscriptions to streaming platforms such as Netflix, Amazon Prime Video and Disney + during the last quarter.
In the UK, subscribers to streaming services are shrinking, Netflix being the most popular
Il new Ofcom Report revealed some details regarding UK consumer choices regarding streaming platforms. According to the data provided, during the last quarter, 4% of users canceled Prime Video or Disney + subscriptions while 2% gave up Netflix.
It should be noted, however, that there is an increase in the number of families that have activated all three streaming services. About a fifth of the British population, according to Ofcom Report data, has activated all three platforms at a cost of around 300 pounds per year (more than 350 euros).
Netflix is the most used service with the 60% of households who have an active subscription, ahead of Prime Video, with 46%, and Disney +, with 23%. Far behind are competitors such as Discovery + (8%) and Apple TV + (6%).
Note that public broadcasters in the UK experience a drastic decline in viewing (-9%). Furthermore, people over 65 are seven times more likely to watch TV than younger people.