Ralph Lauren lands on the Fortnite shop with a new logo

Credits: Ralph Lauren

Fortnite and Ralph Lauren have announced a new partnership that will materialize on November 5and, with the arrival on the game shop of a series of cosmetic items, including skins featuring a new logo for the line Polo Stadium. The real-world purchase of the new line is instead available from today on the official Ralph Lauren store.

Interviewed by TechCrunch, David Lauren – Ralph Lauren’s chief branding and innovation officer – said the Polo Stadium collection was “designed specifically for the metaverse” and “represents a whole new interpretation of the Ralph Lauren brand”. This is the first time in history that the brand presents a modified version of the iconic Polo Pony logo.

Ralph Lauren will organize a Fortnite tournament

The collection will consist of several running clothing items for men and women. These include outwear with zip closure, caps, and Polo boots. On his social media channels, Ralph Lauren has unveiled a “laminated version of the famous logo. Recall that the lama is one of the most recognizable and recurring symbols of Fortnite.

“Ralph Lauren has always designed dreams and created new worlds and today our Fortnite collection will offer a one-of-a-kind experience to a new community of next-generation gamers and consumers,” said David Lauren.

The collaboration between the famous brand and the video game will continue tomorrow (November 3) with a live on Twitch. The fashion company will also be the first luxury brand to host a Fortnite tournament.

Meanwhile, the battle royale recently announced a crossover with Goat Simulator 3.

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  Writing is my passion, music is my life and Liam Gallagher my God. For the rest I am 30 years old and I am a musician, singer and author. Here I mainly write about music and video games, but I am fascinated by everything that has to do with the creation of parallel worlds. 🌋From Pompei with love.🧡

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