Lotus aims to become a luxurious point of reference in the world of electric automotive
In 2023, Lotus has achieved extraordinary results, once again proving its strength in the global automotive industry.
In the first half-year up to 30 June, the British marque placed an order for around 17,000 vehicles worldwide, underlining theattractive of its distinctive models: the Eletrethe company’s first electric hyper SUV, and the Emiratea mid-engined sports car.
Here are all the news of a Lotus that points to the electric
The production of the Emira has been taken to a new level. There British Lotus factory has assembled over 2200 units, registering a 381% increase compared to the previous fiscal year. Furthermore, orders are full for the next two years, anticipating a promising future.
Lotus ha expanded its commercial presencecon 193 dealerships all over the world and 24 new points of sale inaugurated in the first half of 2023.
A significant step has been taken with triumphant entry into South Koreaa globally relevant luxury market, thanks to the collaboration with Kolon Mobility Groupa renowned automotive dealer in the region.
Mike Johnstone: A Strategic Addition to Team Lotus
A notable addition to the Lotus team is Mike Johnstonewho assumed the role of Chief Commercial Officer.
With over 25 years of international experience in leading and developing automotive brands, Johnstone will lead the global strategy and international expansion of the British brand.
Under the leadership of the CEO Feng QingfengLotus embraced an ambitious vision in 2018 with the strategy Vision80aimed at transforming the company from a traditional car brand to a provider of all-electric and luxury mobility within 10 years.
The efforts made in recent years have laid a solid foundation for success, and this announcement highlights that Lotus is on track to become a global performance brand by 2028.
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