After tensions between the Italian car manufacturer and the Government, Alfa Romeo Milano changes its name: it is now called Alfa Romeo Junior
After the controversy triggered by the statements of Ministro del Made in Italy, Adolfo Ursoon the use of the name “Milano” for a car produced in Poland, Alfa Romeo has decided to change the name of its new sports compact. The car, presented on April 6th under the name of “Alfa Romeo Milan”it will be called now “Alfa Romeo Junior”. The company's decision was made to avoid further controversy and to protect the brand's image. Jean-Philippeimpresa, CEO of Alfa Romeo, declared:
We are aware that this episode will remain engraved in the history of the brand. However, we decided to change the name to preserve the positive emotions that our products have always generated and to avoid any type of controversy.
Alfa Romeo Milano becomes Junior: positive reactions
The choice was welcomed by many. The Minister Bear he has declared:
I think it is good news, which enhances the work, the enterprise, the typicality and peculiarity of the Italian product.
The public also showed appreciation for the new name. The number of accesses to the online car configurator is unprecedented, causing the website to crash for a few hours. Despite the name change, the company reiterates its commitment to producing cars in Italy. The models Stelvio e Giulia will continue to be produced in Cassino, respectively in 2025 It is in the 2026. For the future, the car manufacturer does not exclude the possibility of expanding production in Italy.
The affair demonstrated the brand's sensitivity towards the issues of Made in Italy and its attention to the needs of the public. The choice to change the name to “Junior” is an act of responsibility which allowed us to ease tensions and preserve the image of the brand. The choice to change the name from Alfa Romeo Milan in Junior represents a new chapter for the historic Italian car manufacturer.
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