Come sum up a whole year? Maybe it’s impossible. But the lists of One Year of Google Searches they are a good way to try: they demonstrate the interests and curiosities of Italians during 2022. Indeed we can among the words written on the most used search engine we can find the great interest in the conflict in Ukraine, we can see the interests artistic e sportsmen of our fellow citizens, until we discover which personalities it was most difficult to say goodbye to.
A Year of Searches on Google, the words searched by Italians in 2022
To understand which events or personalities have most entered the heads of Italians during the year, Google does not create lists of the most searched terms ever. Some research in fact has high numbers every year (think questions about when it will be standard time or daylight saving time, rather than the day of the week on which holidays fall). Instead, parse i terms that recorded the greatest increase in searches during the year.
In this way, we can know which topics were most discussed on the tables or in front of the coffee machines. Thus analyzing the national subconsciousthrough Google searches. Which divided the results into different categories.
The words of the year 2022
In the first category we see the words that have undergone a dramatic increase in searches during the last twelve months. As we could expect, the first can only be Ukraine: a testimony of the impact that this European conflict has had on the conscience of us Italians. But soon after we see the Queen Elizabeth, died this year. But she’s not the only character we’ve said goodbye to: too Piero Angela it is in the top ten.
We then see an interest in sports, with the Australian Open of tennis who even beat the match (unhappy) Italia Macedonia. And then the politics with the Elections 2022. But also a lot San Remowith the presenter drusilla and the singer Blanco.
Google searches in 2022: the characters
Among the most sought-after characters is Putin, due to the invasion of Ukraine by his army. Two protagonists of Sanremo 2022 end up on the podium: drusilla e Blancoespecially sought after during the week of the Festival.
Then there is a lot of sport, with Sinner just off the podium, along with other tennis players like Djokovic e Berrettini. A sign of the renewed interest in this sport on the part of us Italians, also due to the many emerging champions. But football also remains important, with Vlahovic e Dybalawho have joined or left Juventus this year.
In the show there are Marco Bellaviawho participated in Big Brother VIP and made a lot of discussion about himself, and Ornella Muticurrently in the theater with a show on violence against women.
The most heartfelt goodbyes
It could only be in the first place Elizabeth II of England, with the royal family remaining the focus of attention also due to the Harry and Megan issue, as well as the success of The Crown. But much sought after too Piero Angelamaster of education on TV.
Then there are both Italian figures such as the journalist and politician David Sassoli o Monica Vittias well as Hollywood stars such as Olivia Newton John and Ray Liottawho left us this year.
The “Why?” in Google searches in 2022
Also in this area we find the Ukrainian conflict in first place. But then there are various searches ranging from political-economic to gossip. Google searches in 2022 in fact demonstrate the concern of Italians for the fuel costbut also curiosity for Draghi’s resignation and on the Moderna vaccine. On the other hand, they looked for the parody song “Pioli is on fire” dedicated to the coach of Milan. And they wanted to understand the evening between Francesco Totti and Hillary Blasi.
The “How to” of the year
Undoubtedly in this category i swabs for Covid-19 are the masters, a sign that several Italians have paid attention and have performed homemade swabs. But there are also many questions regarding documents, taxes and incentives. Also some technology: i WhatsApp polls and the update to iOS 16 interested our fellow citizens.
I “What does it mean”
In this category we find a bit of politics, from Z on Russian tanks up to NATO, passing through No fly zone and enhanced green pass. But also many social networks, with Talking in italics coming from TikTok and the drop on Instagram.
However, there are also many “classicist” searches, with orrance (ancient form of honor), only one (Latin for “once only”), Baiulo (sign bearer) e paraclete (ecclesiastical term, stands for comforter).
2022 searches on Google: actors, movies, TV series, singers
Among the singers the Italians have sought especially Italian artists, almost all participants in the San Remo of this year:
Instead, he dominates among the actors Will Smith after the slap of the Oscars, but also a lot of Italy. Honorable mention for Michael J Fox, who won an honorary Oscar:
Among the TV series there is a lot of Netflix, with Stranger Things in first place. But also Italian series, among which it stands out LOL 2and the wait House of the Dragon (mind there is no The Rings of Power):
Domain Marvel for movies, but many other blockbusters reached the top ten:
Travel and neighborhood
The “What to see in” category shows the most popular destinations for Italians. Bologna seems to surpass even Barcelonawith many Italian researches but also a lot of Europe.
The “Near me” category instead helps to understand what immediate concerns Italians have, based on Google searches in 2022. Interest in both commercial activities and dangers, with Earthquake today, Accident today and Fire today arriving in the top ten.
These are the 2022 search trends in Italy on Google, which paint a picture of a country that asks important questions about politics and the economy. But who continues to love Sanremo and be interested in gossip.