Adobe announces Fireflya new family of generative AI creative templates, focused on creating images and text effects. Firefly will make Creative Cloud, Document Cloud, Experience Cloud and Adobe Express workflows even more precise, powerful, simple and fast. Programs where content is created and edited. Firefly will be part of a series of new Adobe Sensei generative AI services across all of Adobe’s cloud platforms.
Adobe Firefly powered by AI innovation
Adobe has over a decade of experience in AI innovation. Powered by Adobe Sensei, it delivers hundreds of intelligent features in applications used by hundreds of millions of people. Features like Neutral Filters in Photoshop and Content-Aware Fill in After Effects allow users to create, edit, measure, enhance, and review billions of pieces of content powerfully, accurately, easily, and quickly. These innovations are developed and implemented in line with r’s AI ethical principlesaccountability, reliability and transparency by Adobe.
Adobe Firefly: New superpowers for creators
Adobe designed Firefly to give all creators new superpowers to keep up with their own imagination. With Firefly, anyone who creates content, regardless of experience, will be able to use his own words to generate content exactly as he conceived it. Firefly allows you to produce endless variations of content and make repeated changes (always in line with the brand) quickly and easily. Adobe will also integrate Firefly directly into its industry-leading tools and services. This way users can effortlessly harness the power of generative AI within their existing workflows.
Adobe is also launching a beta for Firefly that shows how creators, regardless of experience and skill, can generate high-quality images and stunning text effects. Adobe believes that the full power of technology cannot be harnessed without a wild imagination to fuel it.
Through the beta release process, the company will connect with the creative community and customers, gradually building this transformative technology and integrating it into application workflows. The first applications to benefit from Firefly integration will be Adobe Express, Adobe Experience Manager, Adobe Photoshop e Adobe Illustrator.
Adobe Firefly, high quality and safe images for commercial use
Firefly will consist of multiple models, tailored to offer users a wide range of skills and technical profiles for multiple use needs. Adobe’s first model, trained on Adobe Stock images, openly licensed content, and expired copyright public domain content, focuses on images and text effects and is designed to generate safe content for commercial use.
The hundreds of millions of licensed professional images from Adobe Stock they are among the best on the market and prevent Firefly from generating content based on other people’s or brands’ IP. Future Firefly models will leverage a variety of resources, technologies and data from Adobe and other vendors. As we continue to roll out other models, Adobe will focus primarily on preventing potential harmful bias.
An approach with users at the centre
Adobe is developing Generative AI to support creatives and help them get the most out of their skills and creativity.
An approach with users at the centre
Content is fueling the global economy and, at the same time, creativity and design are more sought after than ever. In a recent Adobe study, 88% of brands said demand for content has more than doubled in the past year, while two-thirds believe it will grow 5x in the next two years.
Adobe leverages generative AI to address this challenge, with solutions that allow you to work faster, more practically and smarter, including the possibility of training Firefly with your own material, generating content in line with your style and brand.
Compensate the creators
As with Adobe Stock and Behance, Adobe plans to develop generative AI in a way that allows creative professionals to monetize their talents. Adobe is therefore developing a Adobe Stock contributor compensation model and will share more details once Firefly exits Beta.
Promote open standards
Adobe founded the Content Authenticity Initiative (CAI) to create a global standard for attributing trusted digital content. With over 900 members worldwide, CAI’s role is more important than ever. Adobe is pushing open industry standards using CAI’s open source tools, which are free and actively developed through the nonprofit Coalition for Content Provenance and Authenticity (C2PA).
Among the objectives, a tag universal of Credentials “Do Not Train” Content in the image content credentials to allow creators to prohibit their content from being used for model training and education. The tag will remain associated with the content wherever it is used, posted or stored. Also, AI-generated content will be marked accordingly.