Alexa, for 4 years in Italy: to celebrate, three months of Audible free

Alexa celebra 4 anni in Italia thumbnail

Alexa celebrates its first 4 years in Italy, during which it has provided information and services to a growing number of users. And if on the anniversary day, the November 13you say to Alexa “Happy Birthday”, you can win three months free of Audible.

Alexa celebrates the first 4 years in Italy

Since arriving in Italian homes in 2018, Alexa has answered 17 billion times. And only this year he set 800 million between alarms and timersben 120 million reminders e 45 million shopping lists. it also handled 28 million calls, given the weather forecast 135 million times and provided 8 million recipes.

Gianmaria Visconti, Amazon Alexa Country Manager in Italyexplains: “Of these first 4 years, 2022 has been the most exciting in terms of growth: just think that of the 17 billion interactions with Alexa from 2018 to presentben 8 billion occurred this year alone. And again in 2022, according to the analysis conducted by GFK together with ServicePlan on Best Brands 2022, Alexa was included in the Best Product ranking of the 10 most loved Italian brands.

“To confirm this success are the continuous demonstrations of affection by users throughout Italy, who rely on Alexa every day to manage their days, from waking up to bedtime, and to have fun with music, recipes, to stay informed or to manage the smart home. “

Furthermore, Alexa played 400 million hours of music, especially the Sanremo hits such as Farfalle, Dove si balla and Broglie. But she also managed the smart home, with beyond 1.8 billion interactions between smart devices and Alexa in 2022 in Italy.

The ability to listen and give answers made Italians fall in love with Alexa. And now the voice assistant wants to reward those who use it: if the November 13th you will say “Alexa, Happy Birthday”, in fact you will have the possibility to receive 3 months of Audible free. Featuring audiobooks, podcasts and Audible originals series to celebrate the ‘birthday’ of Amazon’s voice assistant.