Alexa is among the brands most loved by Italian consumers

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Alexa enters the top 10 of the most loved brands in Italy – it is in fact part of the Best Brands Best Product Brand 2023 ranking. A demonstration of how much Amazon’s voice assistant is appreciated in our country.

Alexa among the most loved brands in Italy

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In just four years, Alexa has become a point of reference for Italian users. According to research by Best Brands, many appreciate the ability to simplify, organize (and make fun with songs and jokes) everyday life.

The ranking Best Product Brand 2023 di Best Brands rewards the best brands from an economic and commercial point of view, but also from the point of view ofconsumer emotion. Alexa has positioned herself in the Best Product Brand category for the second consecutive year, proving to be more and more an integral part of families in Italy.

Amazon explains that it has the goal of continuing to improve Alexa technology, to make it increasingly useful, fun, transparent and accessible, in order to simplify the daily lives of Italian families. Its presence in the daily life of Italian users is becoming increasingly important and fundamental, so much so that it is considered a real life partner.

The Best Brands research, launched twenty years ago in Germany, has also become an important point of reference in Italy, becoming an awaited appointment for the industry. Find all the Best Brands rankings on the official website.