Thanks to Ford Power-Up software updates, Amazon Alexa will be integrated into Ford vehicles, expanding the offer of services for users in the European market. The voice assistant will be available from this year and integrated into production vehicles.
Amazon customers will be able to access Alexa in Ford vehicles
Check devices smart-home, managing commands remotely, asking questions in total safety will also be possible on Ford vehicles, thanks to the integration of Amazon Alexa. Customers will be able to access the service directly from the passenger compartment and take advantage of many functions through Alexa Built-in. For example, get the latest news and updates on traffic, or manage the home temperature remotely. The service can be added “over-the-air” via the Ford Power-Up software updateson the range of vehicles equipped with SYNC 4 and SYNC 4A infotainment.
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Designed as an extension of the home version of Alexa, Alexa Built-in aims to improve the driving experience integrating many new services. With Alexa Built-in, users will be able to check the weather, receive real-time traffic updates and the latest news. The voice assistant will always be available to answer questions and curiosities, manage smart home devices remotely, phone calls and calendar appointments. Also there cabin temperature it can be managed via Alexa voice commands, in addition to navigation features and many other smart services.
On board you will also have access to Ford Streaminga service that uses the on-board connection to add data traffic for theunlimited listening streaming. Ford Streaming also provides real-time news updates and the ability to access audio games via Alexa. Available on subscription – the service comes with a 90-day free trial, lets you listen music, podcasts and audiobooks on all Alexa compatible platforms. These include Amazon Music, Audible, Kindle, and third-party services.
We are thrilled to introduce Alexa Built-in to the European market as well, continuing our mission to deliver personalized, proactive and intuitive digital experiences that can make travel more enjoyable for everyone on board. Voice AI is critical in environments where people are focused on other tasks, and this is especially important when in a vehicle. We look forward to hearing feedback from Ford customers on how Alexa can improve their driving experience.
Dean Miles, Director of Product and Business Management di Amazon Smart Vehicles.