ASUS: ROG Strix and TUF Gaming GeForce RTX 40 video cards announced

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ASUS Announces Its New ROG Strix and TUF Gaming GeForce RTX 40 Graphics Cards. New Series Offer Cutting-Edge Performance, Cooling and Reliability

ASUS (here for more information) announces the availability of the new ROG Strix and TUF Gaming graphics cards with the long-awaited NVIDIA GeForce RTX 4000 series of GPUs. Starting with the top-of-the-range models GeForce RTX 4090 24 GB, RTX 4080 16 GB e RTX 4080 12 GB.

The Serie ROG Strix GeForce RTX 40 packs a rich set of innovations to squeeze maximum performance out of the NVIDIA GeForce RTX 4000 GPUs. GeForce RTX 40 TUF Gaming offers exceptional performance in a robust design.

Details on the ROG Strix and TUF Gaming GeForce RTX 40

Based on the new ultra-efficient NVIDIA Ada Lovelace architecture, the GPU GeForce RTX 40 Series of third generation reach very high speeds. In addition, they offer gamers and creators an incredible leap forward in performance, neural rendering and many other advanced features of the new platform. This huge advance in GPU technology is the gateway to ever more immersive gaming experiences. Not to mention incredible AI capabilities and more exceptionally fast workflows for creating content, all while projecting the most cutting-edge graphics into the future.

ROG and TUF Gaming graphics cards combine this massive processing power with a rich set of innovations to deliver even higher performance, lower temperatures, and greater reliability for any business or leisure activity.

ASUS: ROG Strix and TUF Gaming GeForce RTX 40 video cards announced

ROG Strix GeForce RTX 4090: leadership indiscussa

The new ROG Strix GeForce RTX 4090 is designed for achieve very high resolutions and super-fast refresh rates that help every gamer excel in any challenging terrain. To get the absolute maximum possible performance from these cards, ASUS has built them with the aim of cooling as the top priority. The design a 3,5 slot of the board consists of frame, cover and backplate in die-cast metal. The ultra-rigid construction uses frames with extremely tight tolerances to prevent the PCB from flexing or deforming. Still ensuring unparalleled airflow through an enlarged air intake at the rear along the entire 357mm profile of the board.

Technical features

But with an ultra-powerful GPU like the ROG Strix GeForce RTX 4090, ASUS wanted to go beyond just implementing a massive heatsink and vented backplate. A team of engineers then designed the heatsink design from scratch, introducing a innovative steam chamber and a 30% more heat dissipation surface than the previous generation ROG Strix GeForce RTX 3090. The vapor chamber is also anything but conventional. To ensure better heat transfer, the new patented design adds milled channels under the heatpipes.

Instead of simply resting on a flat surface, the cooling tubes sink into the vapor chamber. Thus allowing the heat to transfer more efficiently to the heatpipes, four 8mm and three 6mm, and from there to reach the fins of the heatsink. When subjected to a thermal load of 500 watts, this powerful combination thus achieves temperatures below 5 ° C compared to a conventional steam chamber design.

ASUS has also updated the fans Axial-tech. With a thicker design featuring seven blades and full barrier rings that provide 23.8% higher airflow and 19.3% higher pressure than the previous generation fans used on the ROG Strix GeForce RTX 3090. Thanks to these improvements, ASUS has managed to keep temperatures and acoustics of the GPU at levels very similar to those of the previous generation model, despite the significant increase in power.


Even in terms of power supply this card is an absolute monster. ASUS has indeed included a 12 + 4 phase system, consisting of 70 amp power stages, with two stages for each stage powering the GPU, with a total number of 24 + 4 power stages. The onboard digital controller offers a greater accuracy in power detection, as well as improved power conversion and balance to reduce noise and signal interference. With a quality power supply (such as the ROG Thor 1200P2), users will have no problem handling such power. Plus, thanks to native 16-pin PCIe support, they’ll be able to do it without any need for adapters.


All of this goes hand in hand with all the features that ROG Strix cards are well known for. L’ARGB Aura Sync back lighting offers custom effects throughout the facility. Simultaneously two header FanConnect II allow you to punctually control the fans of the case according to the detection of the temperature of the GPU through the new one software ASUS GPU Tweak III. For those who don’t want to make too many adjustments, theDual BIOS switch lets you choose between a maximum performance mode and a quieter mode. However, thanks to ASUS 0dB technology, the card will be completely silent at low loads, regardless of which mode you choose. Like all ROG cards, the Strix GeForce RTX 4090 is also built through the manufacturing process ASUS Auto-Extreme which minimizes human intervention, to ensure maximum long-term reliability.

ASUS: ROG Strix and TUF Gaming GeForce RTX 40 video cards announced

TUF Gaming GeForce RTX 4090: stile sobrio, solide performance

For those looking for exceptional performance and a minimal, yet robust design, the TUF Gaming GeForce RTX 4090 it is certainly the ideal solution. The TUF proposal is slightly thicker than the ROG model, with a 3.65-slot design, but with a length of about 348 mm, for greater compatibility with current cases. While maintaining performance, cooling and power management at levels of absolute excellence.

The GeForce RTX 4090 Gaming TUF uses a unibody body die-cast which mates directly to an aluminum backplate to strengthen the overall structure and protect the PCB from failure. While offering abundant airflow. The new 3D acrylic TUF logo runs along the cover and offers Aura Sync compatible ARGB lighting, while a detachable velcro loop offers practical cable management options. A huge air intake on the edge of the backplate allows even more airflow through the fins of the larger Axial-tech fans. Thus ensuring a 20% higher airflow compared to the last generation GeForce RTX 3090 Ti TUF Gaming.


As in the ROG Strix variant, ASUS has also re-engineered the cooling of the TUF Gaming card by developing a new steam room to greatly improve heat transfer. The eight heatpipes, five 8mm and three 6mm, offer a huge boost in cooling potential, with a 35% larger contact area than the GeForce RTX 3090 TUF Gaming. As with the ROG Strix models, you can choose between Performance and Silent modes with the integrated Dual BIOS switch or adjust the card’s performance via the new GPU Tweak III software.

To provide the necessary power, TUF Gaming’s GeForce RTX 4090 uses the new PCIe 5.0 standard 16-pin power connector. This provides a robust power delivery system, with 20K capacitors and a series of high power supply stages arranged in a 10 + 4 configuration. The well-known Auto-Extreme production process ensures, as usual, longevity and reliability over time that lives up to the TUF name.

Power at the highest levels for the ROG Strix and TUF Gaming GeForce RTX 40

ROG Strix GeForce RTX 4090 and TUF Gaming GeForce RTX 4090 video cards are absolute the most powerful video cards ASUS has ever offered. Capable of delivering unprecedented performance for higher-end PCs. To make sure you’re getting the most out of your next-gen setup, it’s recommended that you pair the new GPUs with premium power supplies. Such as, for example, i ROG Thor 1000P2, ROG Thor 1200P2 or the brand new ROG Loki SFX-L 1000W Platinum for smaller builds.

ASUS: ROG Strix and TUF Gaming GeForce RTX 40 video cards announced

Availability and pricing of ROG Strix and TUF Gaming GeForce RTX 40

ROG Strix GeForce RTX 4090 and TUF Gaming GeForce RTX 4090 are available now at ASUS Gold Stores. Also available at resellers participating in the Powered by ASUS Program and major ASUS commercial partners. The recommended retail price starts from 2.399,00 € VAT included for the ASUS TUF Gaming GeForce RTX 4090 24GB GDDR6X model.

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