BANDAI NAMCO Entertainment Inc. entra in Playing for the Planet

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BANDAI NAMCO Entertainment Inc. today announced its entry into the Playing for the Planet alliance, born on September 23, 2019 during the United Nations Secretariat-General Climate Summit and promoted by the United Nations Environmental Program. Like the other members of the alliance, the company has also made a number of commitments ranging from integrating green promotion into its games, to reducing emissions and waste, to supporting the global environmental agenda.

The participation of BANDAI NAMCO Entertainment Inc. in the Playing for the Planet alliance is based on four essential points to improve its business practices e promote a green mindset through its video games. Points that the company will carefully review and try to promote each year. The four points are:

  • The commitment to apply the sustainability policy proposed by the parent company, BANDAI NAMCO
    Holdings, April 16, 2021. This policy requires all companies of the BANDAI NAMCO Group to
    reduce carbon dioxide emissions by 35% by 2030, reaching zero emissions by
  • In 2021, BANDAI NAMCO Entertainment Inc. participated in the Green Game Jam of the
    United Nations environmental program with the PAC-MAN mobile application, creating a
    new game event focused on the importance of reforestation. The company has fixed
    the goal of involving one million users with the event and convincing at least 10% of
    participants to sign an online petition urging world leaders to protect forests
  • as essential defensive lines against climate change. For more information on the petition, visit:

  • Make plans for the next in-game event focused on preserving and cleaning up
    oceans in preparation for the company’s participation in the Program’s Green Game Jam
    United Nations Environment in 2022.
  • To make BANDAI NAMCO Entertainment Inc. an active promoter and example for
    subsidiaries, partner developers, etc. informing them about the Playing for the alliance program
    Planet of the United Nations, so that they can implement similar policies and collaborate for
    improve the environment in their respective organizations.
  • “I am very proud that BANDAI NAMCO Entertainment Inc. has joined the Playing for the Planet alliance, one of the first Japanese game developers / publishers”, said Yasuo Miyakawa, CEO of BANDAI NAMCO Entertainment Inc. “As a company, we are nothing without the support of our customers, and as a species, we are nothing without the life support of our planet. We must act holistically and responsibly to improve, protect and preserve the environment for future generations. “

    In addition to its participation in the Playing for the Planet alliance, the BANDAI NAMCO Group has established its own internal sustainability policy that all group companies will have to adopt in their respective activities. The Gundam Recycling Project is one of the examples in line with this new policy.

    Currently only available in Japan, the program encourages builders of Gunpla (plastic models of the
    Gundam series) to bring the waste supports (plastic parts of the model frame no longer used) in about 190 facilities managed by BANDAI NAMCO Amusement Inc. The media are then recycled along with the plastic waste produced during the manufacturing phase of the Gunpla, thus preventing further plastic waste from reaching landfills for a more sustainable society.