BMW Italy announces the symbolic closure of the BMW Group’s 50 years of cultural activities with the Before the Teatro alla Scala scheduled next December 7th. This year, the season will be inaugurated by Macbeth, directed by Maestro Riccardo Chailly and directed by Davide Livermore. The Italian branch of BMW will be alongside the Teatro alla Scala in Milan for the occasion.
BMW Italia closes the celebrations for 50 years of cultural activities
The BMW Group’s cultural commitment began in 1971, exactly 50 years ago. The company commissioned three paintings from Gerhard Richter, inaugurating his cultural activities, which became a constant in the following years. In these 50 years, BMW has carried out a large number of long-term cultural initiatives, from classical music to jazz, from architecture to design.
Within the group, BMW Italia plays a leading role with many prestigious partnerships. Since last 2002, BMW Italia has also been a partner of the Teatro alla Scala of which it is the “Official Supplier” and since 2005 also the “Official Partner of the Inaugural Evening”. Furthermore, in 2016, the company became the “Supporting Founder” of the Teatro alla Scala.
The company comment
Massimiliano Di Silvestre, President and CEO of BMW Italy, he comments: “The relationship with the Teatro alla Scala represents for us a flagship within the panorama of cultural activities that our company has always supported and nurtured. The passion for culture, pride in the extraordinary qualities of our country, which represents world excellence in terms of art, knowledge, tradition and creativity, unites us to the theater “