Il CES 2024the world technology and innovation fair, is the stage chosen by BMW Group to showcase its digital in-car experience solutions, for both current and future models.
The BMW Group has indeed presented new infotainment products for its BMW model range, as well as some innovative development projects that anticipate industry trends. Visitors to CES can experience firsthand some of the coolest features offered by the BMW Group, such as the Remote parking of a BMW iXthe German brand’s electric SUV, which can be driven with a remote control around the Silver Lot, the CES exhibition area.
BMW: the main innovations presented at CES 2024 in Las Vegas
Furthermore, visitors can discover the potential of augmented reality viewerswhich enrich the car journey with information and interactions on the route and the surrounding environment.
“BMW stands for both the ‘ultimate driving machine’ and the ultimate digital experience,” he says Frank Weber, Member of the Board of Management responsible for Development of the BMW Group. “At CES we show more content, more customization and more games. All this is supported by our powerful, in-house developed BMW operating system. And of course we will take a look at the future, with perfectly integrated augmented reality and strong and reliable artificial intelligence in the interaction between man and machine.”
Other innovations announced (or it would be better to say revealed) during the fair are:
- BMW Digital Premium optional offer that allows BMW customers with BMW Operating System 9 to access an extended range of products from the BMW ConnectedDrive Store. Among these also AirConsole: An app that allows passengers to play various games, both single and multiplayer.
- BMW Theatre Screen con Amazon Fire TVfor rear passengers of the BMW 7 Series.
- XREAL Water 2: an augmented reality headset that promises to enrich the driving experience.
- Joint development project with Valeo for remotely controlled valet parking.
