UEFA (Union of European Football Associations) has announced a historic partnership with BYD, a world leader in the production of new energy vehicles (NEVs). BYD will be the official partner for electric mobility of UEFA EURO 2024becoming the first NEV manufacturer to sponsor the competition.
After all, UEFA’s declared objective is to make UEFA EURO 2024 a more ecological and sustainable event, in line with the values of environmental responsibility that animate European football. This is why it has chosen BYD as a partner, a brand that shares the same ethics and offers world-class electric vehicles and EV technologies.
Guy-Laurent Epstein, Direttore Marketing UEFAsaid: “We are thrilled to welcome BYD, a pioneering brand with a 29-year pedigree in advanced battery technologies, with a reputation for global innovation in new energy vehicles and the largest electric car company in the world , as a partner of UEFA EURO 2024. The partnership aligns perfectly with UEFA’s vision of promoting a greener and more sustainable European Championship, combining the excitement of football and UEFA’s commitment to environmental responsibility.”
As a partner of UEFA EURO 2024, BYD will be able to reach a wider audience and showcase its passion for excellence, progress and healthy competition, sources of inspiration for ever better performances. Furthermore, BYD will demonstrate its commitment to the environment and the fight against climate change by promoting sustainable innovation.
A range of green vehicles for the European football championships
As the Official Partner for Electric Mobility, BYD will bring a variety of new energy vehicles to the European Championships for different stakeholders during the tournament, putting sustainability at the center. The company will also display its latest electric models and advanced technologies at selected UEFA EURO 2024 venues, to introduce customers and fans to its greener and smarter mobility solutions.
Finally, BYD will be present in the official fan zones, where it will invite fans to follow the matches live and enjoy engaging and sustainable activities, to celebrate football in an even more exciting way.
“BYD is thrilled to collaborate with UEFA EURO 2024,” he said Michael Shu, CEO of BYD Europe – and is proud to be e-Mobility’s first partner for this prestigious sporting event, which will allow us to showcase our latest advances in electric vehicles to a very wide audience. Furthermore, the partnership underlines the BYD brand’s commitment to reducing carbon emissions for a greener future, for which UEFA EURO 2024 will be an influential voice.”
BYD: unique events and experiences at EURO 2024
BYD will not only sponsor the tournament, but will also create a series of events and opportunities for BYD customers, potential customers and football fans in each market. We are talking about hundreds of events, both in Germany and at BYD dealers in European countries, to celebrate this prestigious championship together with fans and customers.
These activities will allow you to engage, have fun and win once-in-a-lifetime experiences, thanks to the partnership with UEFA EURO 2024.
Michael Shu adds:
“There are great synergies between our organizations. Like UEFA, we aim to inspire through positive and inclusive experiences, with a clear focus on purpose. BYD is committed to making electric mobility accessible to all and, as a partner of UEFA EURO 2024, we look forward to presenting fans around the world with diverse, superior options with revolutionary technologies, paving the way for a greener future for global sporting events”.
We remind you that UEFA EURO 2024 will be held in Germany from 14 June to 14 July 2024.