Canon presents its new imaging solutions, an ever-evolving sector

Canon presenta le sue nuove soluzioni di imaging, settore incontinua evoluzione thumbnail

Canon announced that it will showcase its imaging solutions offering at theInternational Broadcasting Convention (IBC) 2023, the leading international forum dedicated to the creation, management and distribution of content. The event will take place at the RAI Amsterdam Convention Center (Booth C45, Room 11), The Netherlands, from 15 to 18 September.

Canon’s commitment to imaging innovation and enhancing creative experiences

Il imaging industry is constantly evolving, with a growing need for practicality without compromising quality. The commitment of Canon for innovation and enhancement of creative experiences is reflected in the brand’s products, showcasing the power of its imaging ecosystem for live production together with solutions for virtual and remote productions, at all levels. From cinema cameras to professional cameras, through to a wide range of PTZ cameras, compact cameras for vlogging and VR content creation solutions, the entire Canon portfolio can be explored and experienced at IBC 2023.

Canon brings imaging innovation to IBC 2023

Building on last year’s success, the Canon stand will be divided into several zonewhere the brand’s latest models and existing products will be on display.

Multi-camera broadcast studio: Canon’s commitment to imaging innovation

Dedicated to broadcast experts and videomaking enthusiaststhis area will show how the protocol Canon XC can enable seamless high-quality IP multi-camera workflows for different levels of broadcasting, using Canon’s imaging ecosystem.

A dedicated area will be transformed into a broadcast studio demonstrating how Canon products can be brought together using the XC protocol and third-party accessories to produce cinematic images in a live production environment. The filmmaker e Canon Ambassador Sébastien Devaud will be available to talk about the entire set-up. The products presented will include, CR-N700, EOS C300 Mark III, CN8x15, XF605, EOS C70, CN-E18-80mm and other models.

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The second area will simulate a mid-level environment to show how Canon camcorders enable small studios, corporate studios and houses of worship to produce perfectly colour-matched images, in line with the broadcast industry quality standard, within budget constraints . In the studio, products such as CR-N500, CR-N300, XF605 and EOS C70, all connected via the Canon XC protocol.

The third area is aimed at content creators and first-time studios using a multi-camera setup and will showcase a range of Canon products offering excellent image quality at a great price. Products on display include XA65, EOS R8 e PowerShot V10.

Virtual production studio

In the virtual production studio we will find the Canon Flex Zoom lenses which are the ideal choice for shooting with virtual backgrounds offering unrivaled data communication, an incredibly shallow depth of field thanks to the fast aperture, for outstanding image quality and minimal distortion. The zone will host only one videocamera C500 Mark II on a cart-mounted tripod to show how lenses can communicate with the XR software, allowing the background to be rendered in line with the lens settings. In the area there will be several virtual backgrounds and an example of photogrammetry.

4K PTZ solutions

The area dedicated to 4K PTZ solutions includes a long list of products that will showcase the exceptional image quality and operability of Canon’s entire range of indoor and outdoor PTZ solutions and related applications. Visitors will be able to admire the cameras CR-X500, CR-X300, CR-N700, CR-N500, CR-N300, i controller e le app Canon Auto Loop e Auto Tracking.

Virtual reality zone

This area will exhibit a number of VR solutions and is dedicated to products, workflows and innovations that enable 180° and 360° virtual reality content capture. The products on display include EOS R5 C, EOS R6 Mark II and the 5.2mm F2.8L Dual Fisheye RF Lens. Visitors will have the opportunity to immerse themselves in atmospheric VR content such as The Birmingham Royal Ballet and other stunning virtual performances.

Canon optics

L’area Canon optics will be divided into two sections: broadcast lenses and optical technology. The main broadcast lenses that have made Canon famous will be on display, such as UHD DIGISUPER 122 AF, CN20x50, CN8x15 e CJ20ex5B. The exhibition dedicated to Canon’s optical heritage will offer visitors the opportunity to discover the innovations and history of Canon lenses.

Imaging innovations

Canon will exhibit the innovations introduced in low-light imaging field, including the very high sensitivity MS-500 camera equipped with a SPAD sensor. Customers will be able to enter the dimly lit room to discover how low-light imaging technology allows them to see the unseen.

4K reference monitor

This area will exhibit the range’s high-resolution image playback and monitoring tools Canon professional displays, ideal for live monitoring and post-production. In this section, visitors will be able to explore products such as DP-V1830, DP-V2730 and DP-V3120.

“Touch and Try”

Finally, the area “Touch and Try” will offer an ‘A to Z’ representation of Canon cameras and lenses, while also allowing visitors to “touch the products with your hand”. The zone will be further divided into sub-zones for cinematographers, videomakers, hybrid users and vloggers, where the C500 Mark II, C300 Mark II, EOS C70, EOS R3, EOS R5 C, PowerShot V10, S35 Flex Zoom and the broad portfolio of lenses.