Creative announces the revolutionary SXFI CARRIER soundbar

From the collaboration of Dolby and Creative, a unique soundbar in the world with revolutionary features was born

Creative Technology announces Creative SXFI CARRIER, the world’s first soundbar with Super X-Fi holography, which sets a new standard in its field. There is talk of a joint development with Dolby Laboratories, where the capabilities of both companies in audio engineering, design and immersive audio technologies have been combined. SXFI CARRIER has redefined the standards that a compact soundbar can achieve. It has already received numerous acclaim, including 3 BEST OF CES premi when it premiered at CES 2020.

The first soundbar with Dolby Atmos speaker system

The audio quality of compact soundbars is typically compromised by the small size that prevents it from recreating a sound stage. SXFI CARRIER, despite being only 0.88m long, guarantees breathtaking audio coming from the first soundbar with Dolby Atmos speaker system based on a custom Dolby design.

Creative announces the revolutionary SXFI CARRIER soundbar

Pankaj Kedia, Managing Director, Emerging Markets of Dolby Laboratories, said:

“We are thrilled to have worked with Creative to bring this one-of-a-kind soundbar to consumers around the world. Consumers will be able to enjoy the breathtaking Dolby Atmos experience through an innovative acoustic design developed by Dolby, unprecedented for such a compact product ”.

X-Fi Sonic Carrier reinventato in SXFI CARRIER

SXFI CARRIER carries on the engineering marvel of Creative’s award-winning soundbar, X-Fi Sonic Carrier, named by industry experts “The soundbar of the gods”. With the innovative SuperWide technology inherited from Sonic Carrier, which expands the soundstage beyond imagination, SXFI CARRIER reaches its full potential and sets new standards in the field of compact soundbars.

Creative announces the revolutionary SXFI CARRIER soundbar

The development of SXFI CARRIER has resulted in the meticulous integration of both Dolby Atmos and SuperWide acoustic concepts to achieve pure and powerful sonic performance. Consisting of seven drivers, each with their own amplifier DSP controlled, SXFI CARRIER is capable of producing the same sound track as the 15 driver Sonic Carrier, despite the smaller size and price. The final touch is a powerful one subwoofer wireless da 10 pollici, which delivers the bass you need to complete the offering of a soundbar that rival a real cinema experience.

The first soundbar with Super X-Fi holography

SXFI CARRIER enters a new dimension as the world’s first soundbar with Super X-Fi holography, a revolutionary technology that won 23 BEST OF CES awards at CES 2019-2020. Super X-Fi recreates the sound stage of a surround speaker system in headphones and personalizes it thanks to Artificial Intelligence to offer the most natural listening experience possible. Users will be able to enjoy cinematic audio directly into their headphones to feel like they are in a real room – a very useful feature when watching late night movies.

Creative announces the revolutionary SXFI CARRIER soundbar

In addition to this, SXFI CARRIER is equipped with a profile with versatile connectivity, which include Bluetooth e porte USB-C e USB-A. The HDMI eARC port provides uncompressed HD audio, the two HDMI 2.1 inputs allow the passage of rich sound and a high resolution image from one 8K video source. SXFI CARRIER offers the best home theater audio experience through compatibility Dolby Vision.

Sim Wong Hoo, CEO of Creative, said:

“SXFI CARRIER is the result of an important collaboration between Dolby and us, it has crossed so many boundaries and realized so many possibilities of what a compact soundbar can achieve, which can only be achieved with the dedication and commitment of both teams. With going to the cinema as a ‘forbidden dream’, SXFI CARRIER offers users an all-round cinematic experience in complete safety and in the comfort of their own homes. In addition, with Super X-Fi holography, users can enjoy the Dolby Atmos experience through headphones, both day and night. “

Price and availability

SXFI Carrier is priced at 999.99 euro on the official website.

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