Creatività e AI al centro dell'agenda di Adobe MAX 2023 thumbnail

Creativity and AI at the center of the Adobe MAX 2023 agenda

The conference Adobe MAX 2023, which will last until October 12th, brings creatives and marketing professionals from all over the world together in streaming. This edition aims to focus on artificial intelligence, and how it can help unleash creativity. In fact, the big news is the general availability of Firefly and the launch of Adobe GenStudio. But not only that: here are all the new features coming soon.

Adobe MAX 2023, creativity and AI at the center of the conference

Today, Adobe unveiled three new templates Firefly – Firefly Image 2, Firefly Vector e Firefly Design – that have the ability to generate safe content for commercial use. Speaking of AI-generated content, the Content Credential they allow you to affix digital information labels, in order to recognize artificial intelligence products.

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The continuation ofAdobe’s Creative Cloud is enriched with over 100 significant new features based on artificial intelligence and updates in flagship applications. Among which Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, Adobe Premiere Pro, Adobe After Effects e Adobe Stock.

Adobe Express now boasts more AI features with the introduction of Generative Fill, Text to Template e Translate. These updates make the all-in-one creativity app even faster and more fun. For students, the new features Drawing e Painting they represent an important step forward in expressing your ideas in a creative way.

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Adobe GenStudio

In order to enable businesses to meet the growing demand for real-time content, Adobe has introduced Adobe GenStudio, an innovative solution that integrates the various phases of content production – from conception to creation, production and activation – leveraging Firefly’s custom generative artificial intelligence. This new solution “end-to-end” di Adobe combina Creative Cloud, Firefly, Express,, Analytics, AEM Assets e Workfrontenabling the creation of branded content at a speed only imagination can achieve.

David Councilors, president of Digital Media at Adobe, said: “Since the introduction of our first Firefly image template in March, we have been amazed by the extraordinary response from the community, which has demonstrated how Firefly is a valuable tool for amplifying experimentation, design and accelerate workflows, without compromising creative control. With over 3 billion image generation jobs logged to date, including over a billion in the last month alone, the early adoption of Firefly demonstrates its unique power to drive models into workflows that users know and love.” .

You can find more information on the Adobe MAX 2023 website.

Walker Ronnie is a tech writer who keeps you informed on the latest developments in the world of technology. With a keen interest in all things tech-related, Walker shares insights and updates on new gadgets, innovative advancements, and digital trends. Stay connected with Walker to stay ahead in the ever-evolving world of technology.