CUPRA Talks: Connecting the Impulse arrives in Milan on the occasion of Milano Music Week and of Milano Games Weekoffering a unique insight into the synergies between the worlds of music, gaming and the brand CUPRA.
The event will take place on Thursday 23 November at CUPRA Garage Milan Of Como Course 1hosting special guests such as the singer-songwriter Enrico Nigiottithe tech and automotive blogger Fjona Cakalli and the radio announcer Dario Spada. The focus of this meeting will be theimpulseboth creative and electric, a fundamental element that links CUPRA to these two worlds.
Cupra Talks: Connecting the Impulse, l’evento a Milano
Milano it is always lively and constantly evolving. During the week from 20 to 26 Novemberthe city will be the stage for artists from the contemporary music scene and will also host video game enthusiasts from all over the world for the Milan Games Week.
Cupra recognizes the link between music and gaming in its communication strategy. The meeting “Connecting the Impulse” is an opportunity to reflect on these bonds through an event that aims to create sharing and reflection.
During the next ones Cupra Talks, an event format that characterizes the presence of Cupra Italia, we will discover the world of music and gaming, emphasizing the importance of transversal collaborations. These synergies develop naturally between the automotive brand and the worlds of music and gaming thanks to common values such as creativity, passion, inclusion and innovation.
Music and automotive: between creativity and innovation
Music and gaming have a unique potential to arouse emotions and engage the senses, as Cupra seeks to do in the automotive world. In addition to design and finish, the sound of a car plays a crucial role in confirming what you see and feel.
Pierantonio Vianello, Director of CUPRA Italia, states: “The Cupra Talk will represent the perfect opportunity to talk about the process of creating the characteristic sound of each new model, in a world where electromobility is constantly evolving. But how do our company’s engineers work to create the voice of our cars or to improve the quality of the driving experience and on-board listening? It would surprise you to know that a Martorell we have an anechoic chamber, silence, and a real recording studio?”
Cupra’s relationship with gaming
The world of gaming represents another pillar of entertainment for Cupra, which draws inspiration for the development of the design of the cars of the future. In addition to collaborations like the one with Forza Horizon and immersion in the MetahypeCupra has developed a unique racing concept, l’Exponential Experience, which merges the virtual and physical worlds. This virtual racing experience combines the unlimited potential of gaming with the thrill of driving a real car, like the Cupra UrbanRebel Racing Concept.
Vianello added: “Gaming and automotive have in common a passion for innovation and the search for cutting-edge technologies. Both gamers and car enthusiasts they appreciate the excitement, adrenaline, competition and creativity that these worlds can offer”.
Il CUPRA Talk: Connecting the Impulse will see the participation of exceptional guests from the world of music and gaming such as Enrico Nigiotti, Fjona Cakalli and Dario Spada, sharing their experiences with the audience present. The event will end with a live performance by Enrico Nigiotti and a DJ set. The appointment is Thursday 23 November at Cupra Garage Milan Of Como Course 1. More information on the Cupra website.