Dacia and the organizers of the UTMB World Series, UTMB Group and The IRONMAN Group, have a partnership destined to develop over many years. The car manufacturer thus becomes the Official Technical Partner and the exclusive Automotive Partner of the UTMB World Series events in Europe and Africa, including the UTMB Mont-Blanc.
The UTMB World Series is the trail running circuit par excellence, which allows all runners to experience the UTMB adventure through leading international events in unique destinations in the world. The UTMB World Series share many fundamental values with Dacia: the spirit of solidarity, inclusiveness and an eco-responsible approach. As a result of this partnership, both parties will work closely together to promote these values.
As part of this partnership which will initially be open from 2022 to 2024, as the first Official Technical Partner and Exclusive Automotive Partner of the UTMB World Series, Dacia will ensure operational support for continental events, in particular by making available its robust vehicles, designed for off-road use.
“For more than 15 years at Dacia we have been aiming to revolutionize the codes of the automotive market. The huge success of the iconic Duster reflects the brand’s positioning and its ambition to connect people with nature. We are excited to start this partnership with the UTMB® World Series, this allows us to increase the brand awareness and to come into ever more close contact with people who appreciate the simple pleasures of outdoor activities “, Xavier Martinet, SVP, DACIA and LADA, Marketing, Sales and Operations.
“The goal of the UTMB World Series experience is to offer athletes an adventure in a unique environment with an unforgettable full immersion in unspoiled nature. We are always looking for new ways to consolidate our sustainability initiatives and knowing that Dacia promotes responsible consumption and offers eco-smart solutions is very important to us. The IRONMAN Group is happy to welcome Dacia into our family, we hope our partnership is a success “, Matt Wikstrom, Direttore Partnership di The IRONMAN Group.
The first event of the series will take place from 7 to 10 April in Croatia’s leading trail running race: Istria 100 by UTMB. 25 international events have been confirmed for 2022, making it the only place where runners can qualify for the UTMB World Series Finals of the UTMB Mont-Blanc 2023.