The volumes of Dacia, up 3.1% compared to last year, reached 537,095 units in 2021 on a stable market, heavily affected by the health and electronic components crisis. Within its marketing perimeter, DACIA increases its market share by 0.1 points, reaching 3.5%.
The growth of DACIA is due, in particular, to the success of the new range achieved with private customers. In 2021, in Europe, DACIA recorded a record 6.2% share of the passenger car market for private customers, thus positioning itself for the first time as the third best-selling brand in Europe in the channel.
DACIA is the first passenger car brand for private customers in France and Romania and is in the Top 5 of 9 other European markets (Italy, Spain, Portugal, Belgium, Austria, Poland, Czech Republic, Hungary and Croatia). In Germany, the brand is in the Top 10, while maintaining its leadership in Morocco.
This performance builds on the successes of the new generations of Sandero e Duster.
DACIA Sandero recorded 226,825 sales in 2021, with approximately 90% of volumes achieved with the third generation of the model. In 2021, for the fifth consecutive year, DACIA Sandero it is the best-selling model to private customers in Europe. Note that, in some countries, Sandero it is even the best-selling car to customers across all channels, making it the second best-selling car in Europe across all sales channels.
DACIA Duster follows the same trend, being the best-selling SUV to private customers in Europe since 2018. With 186,001 units sold in 2021 in all countries, Duster has surpassed 2 million vehicles since launch in 2010.
Released in spring, DACIA Spring successfully entered the 100% electric vehicle market with 27,876 units sold, registering over 46,000 orders at the end of 2021. Designed to democratize access to electric vehicles for daily commuting, Spring becomes the reference city car on many markets, with 80% of customers of Spring who, previously, had never been customers of the Brand.
Dacia: the best-selling versions
Designed to offer customers the essentials, the range DACIA it is increasingly attractive thanks to the higher-end all-inclusive versions equipped with everything that is really essential for the customer. 90% of customers of DACIA Spring opts for the Comfort Plus version while the Stepway version represents 70% of the sales of Sandero and 60% of customers Duster prefers the Prestige offer.
This propensity for the more equipped versions is associated with a rate of wins (excluding Renault Group) of 60%. 75% of DACIA customers, having to change their car, choose to remain in the Renault group.
In view of 2022
In 2022 we will see the arrival of Jogger which will work alongside the other successful models in the range. The revisited 7-seater family car is designed to meet the needs of customers constantly looking for comfort, roominess and modularity.
The implementation of the strategic plan will continue in 2022 with the development of the New Brand Identity, both in the sales network (starting from the first half) and at the product level (at the end of the year).
“DACIA is today a real growth engine for the Renault Group. 60% of those who buy DACIA come from outside the Renault Group while 75% of DACIA owners, having to change their car, remain in the Group “, explains Denis Le Vot, General Manager of the Dacia and LADA brands. “This success is due, above all, to the higher versions of the range of all the models which have received the unanimous approval of customers. The increase in volumes and market shares confirms that DACIA is conquering an ever wider audience. In 2022, the group opens a new chapter in its history. The development of our strategic plan continues, concretizing, in particular, with the commercial launch of Jogger and the conclusion of the project for the new brand identity “.