De’Longhi, a global leader in the field of coffee machines for domestic use, presents its latest innovation: the De’Longhi Rivelia
This new automatic coffee bean machine not only redefines the aesthetic and use standards in its category, but also establishes itself as an icon of style and a personalized and comfortable coffee experience.
Caffè Rivelia: a Revolution in De’Longhi automatic machines
With an elegant design characterized by sinuous lines and an effective combination of volumes and colours, Rivelia marks a new path in the coffee machine sector.
These are no longer simple electrical appliances, but sophisticated furnishing accessories. There global campaign Perfectwhich will see the return of Brad Pitt come protagonist and Ambassadordirected by Bennet Miller and featuring a team of award-winning talent such as Greig Fraser for cinematography, Justin Hurwitz for score and renowned photographer Lachlan Bailey, will launch alongside De’Longhi Rivelia.
Countryside Perfectintroduced in 2021, has reached more than 240 million people worldwide, increasing brand awareness by 30% and coffee machine market share by 4%. In this new phase, which will begin in October across TV, print and online, the aim is to surpass past results, bringing the public closer to the brand’s identity and its promise of authenticity.
The narrative focuses on the central role of coffee in daily life and human relationships, whether enjoyed at home or in breathtaking locations across the Mediterranean. In the new spotfilmed in Provence over the summer, we see the pursuit of perfection in brewing an exceptional cup of coffee, the exploration of different varieties of fresh beans, and the human connections that arise from this dedication.
Brad Pitt enjoys a perfectly brewed cup of coffee with a De’Longhi machine, culminating in the now iconic slogan ‘Perfect’.”
Zeno Adami, Global Brand Director of the De’Longhi Group, speaking on the campaign, declared: “This new chapter in De’Longhi’s global communication fills us with enthusiasm and projects us with optimism towards the future of the brand. The language of authenticity, of a genuine experience, is increasingly prevalent: this is demonstrated by the locations chosen for the campaign, the drinks produced by our coffee machines and even the co-protagonist actors chosen on site, to preserve the ‘flavor ‘, both literal and metaphorical, of our heritage.”
The Future of coffee just a click away
The creative campaign was developed by the M&C Saatchi agency, while the planning and purchase of advertising spaces are managed by Mediaplus Italia Srl
The new era of coffee machines De’Longhi attracted the attention of the architect Paola Marellaone of experts in interior design most renowned in Italy. Paola Marella was inspired by Rivelia to create her personal interpretation of the coffee break.
Fascinated by the elegant modernity of the machine, Marella ha devised four simple rules to carefully furnish the space dedicated to coffee and enjoy a cup of coffee in style.
- Search for style without compromisei: The sophisticated design of the Rivelia integrates harmoniously with any furnishing style. It is no longer relegated only to the kitchen, but becomes a furnishing element to be proudly displayed. You can elegantly combine shiny and chrome details with materials such as wood or rougher textures to create a fascinating visual effect.
- Satisfying all tastes: Coffee is even more enjoyable when shared with friends and family, but it is important to be able to satisfy everyone’s different preferences with ease. Rivelia offers the possibility of creating up to 16 different drinks with a simple touch and changing the bean holder to adapt to everyone’s tastes.
- Careful selection of accessories: Choose accessories carefully to create perfect harmony. Placemats, cups and containers can follow the same color shades as your machine for a coordinated look, or you can experiment with colored elements to create contrast and elegance.
- Importance of cleanliness: With Rivelia, getting a high-quality drink is as simple as pressing a button, without the hassle of mess or having to deal with a lot of waste. The machine only produces coffee grounds as a by-product, ensuring easy cleaning and a barista-level drink.
The team of influencers, bloggers and testimonials selected by De’Longhi to promote Rivelia includes Paola Marella and Andrea Galeazzi. Andrea Galeazzi, an expert blogger in the field of technology, was brought in to review Rivelia through his channels. He was fascinated by it ease of use of the machinewith an intuitive user interface and the ability to customize the coffee routine based on the individual preferences of each family member.
During a presentation event held on September 28, they spoke Marco Brogi (Country Manager of the De’Longhi Italia Group), Zeno Adami (Global Brand Director De’Longhi), Plamena Stavreva (Coffee Marketing Manager De’Longhi) e Dario Grasselli (Design Director De’Longhi). They illustrated the main innovations of the Rivelia project and its exclusive features, including the possibility of replace the bean container with a simple click and choose your favorite blend.
Furthermore, the Coffee expert Mauro Illiano discussed the quality of the raw material, exploring the sensorial aspects that can be discovered with De’Longhi Rivelia. Thanks to the integrated coffee grinder and the automatic Bean adapter system, it is possible to customize the grinding level, the coffee dose and the infusion temperature based on the type of coffee chosen, thus preserving the aromas and organoleptic characteristics of the freshly ground beans.
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