Categories: Tech

Does Snapchat Plus Mark the Age of Paid Social?

These days Snapchat is testing a paid version of its platform, Snapchat Morewhich would allow users to access experimental functions in advance. These include some exclusive icons, or the ability to block only certain conversations. Beyond this, however, we don’t know what the other benefits of future subscribers will be. Despite this, we wondered if Snapchat’s move marks the transition to the age of the gods social with payment. Is it just a trend? Or should we subscribe to all the platforms we use on a daily basis in the future?

Snapchat Plus, Snapchat also gives in to the subscription version

“We are conducting the first internal tests of Snapchat Plus, a new subscription service for Snapchatter. We are excited about the potential to share exclusive, experimental and pre-release features with our subscribers, and to learn more about how we can best serve our community. ” So a spokesperson for the platform announced the new paid version. While it’s still unclear what the difference will be between Snapchat + subscribers – who will pay to access experimental and pre-release features – and users who are part of the App’s beta program for free.

In any case, the expert Alessandro Paluzzi he gave us a few more details about Snapchat Plus, which may cost you € 4.59 per month or € 45.99 per year. By subscribing, users will be able to unlock exclusive features. Among these, a special badge that offers the possibility to select a profile such as # 1 BFF, so that you can send them Snaps faster than normal. And then exclusive Snapchat iconsand the ability to see how many friends have reviewed your storya in the last 24 hours. Finally, if your friends have enabled location sharing you will also be able to see where they have been in the past 24 hours. From this point of view, it is clear that Snapchat will have to declare how it obtains and stores this information. Because, to see it like this, it would really seem a nightmare for user privacy.

Paid social networks, the new trend in the sector

Results for the first quarter of 2022 were incredible for Snapchat, marking user growth far faster than Facebook and Twitter. However, the platform seems more than willing to further boost its earnings. In fact, in April, it launched the possibility for retailers to transform their photos into AR objects to be integrated into the shopping experience of the platform. And he then launched Lens Cloud, thus providing developers with a tool to create multi-user experiences. Then now, months later, Snapchat Plus arrives. Proof that the company is aiming to increase its revenues.

On the other hand, it is certainly not the only social platform that is adopting this strategy. Last year Twitter launched its paid plan called Twitter Blue, first in Australia and Canada, and then in the United States and New Zealand. Google Photos, for its part, offers exclusive filters and effects to Google One subscribers. And Telegram is also preparing to launch its paid service – Telegram Plus – this month. Therefore, launching a subscription service seems to be the real trend in the social network sector. After all, as the restrictions on ad serving have become stricter and the collection of user data more difficult, platforms have had to look for an alternative solution to be able to make money. Asking users to subscribe seems to be the best way for Snapchat, and more.

Published by
Walker Ronnie

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