Through a press release, Electronic Arts has unveiled a first taste and the logo of EA Sports FC, the new EA brand that will replace FIFA: let’s find out all the details together
The divorce between FIFA and Electronic Arts was already established some time ago and so, the next chapters of EA’s football simulation will no longer be called FIFA (although the series will continue to exist, albeit in other hands), but, as already unveiled, EA Sports FC. And in the past few hours, via press release, the company has unveiled its logo, brand vision and identity. FC will become EA SPORTS’ platform for creating, innovating and growing new football experiences, connecting hundreds of millions of fans across console, mobile, online and esports products.
EA Sports FC reveals itself: logo, identity and vision!
In the coming days, the brand EA SPORTS FC will make his debut in more than 100 matches of the major leagues in the world. Football fans will see the new brand identity for the first time through EA SPORTS partners including Premier League, LaLiga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, CONMEBOL and more. Football personalities from around the world join EA SPORTS to usher in a new era for gaming, with hundreds of leagues, teams, brands and athletes sharing the EA SPORTS FC logo across their platforms today.
Nick WlodykaSVP & GM of EA Sports FC, said:
This is where the EA SPORTS FC story begins. We are building on 30 years of leadership and history by creating experiences that unite the global football community and continuing to carry it into a fan-friendly future. EA SPORTS FC will be a symbol for the sport, of innovation and change, and we are excited to show our fans more of the future ahead in July.
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The new brand takes its design inspiration directly from the game and from a dominant shape in football culture that represents sport in multiple dimensions, triangles. From passing techniques to game patterns, the shape has also been woven into the DNA of EA SPORTS football experiences for decades; from the isometric angles of our very first 8-bit experiences, to the triangular polygons that make up every pixel of our most modern games, plus the iconic player indicator symbol that appears above the athletes in every game.
EA SPORTS has defined interactive soccer for 30 years and built a global soccer community of over 150 million across multiple platforms – a community that EA SPORTS FC will continue to grow together with partners who share the common goal of a fan-friendly future of football. Built on a foundation of inclusivity and innovation, fans will experience unparalleled authenticity with access to more than 19,000 fully licensed players, 700 teams and 30 leagues, with the support of over 300 global football partners enabling further expansion into areas including both women’s and youth football.
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Many were the partners of EA to express themselves on the matter, first of all Richard MastersChief Executive della Premier Leaguewho stated:
Through our long-standing partnership with EA SPORTS, we connect fans around the world to the Premier League and recognize the importance of the younger generation in shaping the future of football. We look forward to the relationship evolving through the launch of EA SPORTS FC, whether that be driving developments in the ePremier League, opening new football pitches for the benefit of UK communities, or treats to provide fans with exciting gaming experiences.
Javier Tebas, President of LaLigaInstead, he stated:
We are proud to foster innovation in football and our partnership with EA SPORTS FC exemplifies this mission. EA SPORTS FC will be a focal point for the positive growth of football and we will continue to look for new and innovative ways to engage fans in LaLiga matches.
Jessica Berman, commissioner of the NWSLInstead, he commented:
The NWSL’s partnership agreement with EA SPORTS for 2022 was not only a milestone for women’s soccer, but also a long-term vision and investment. The next chapter of The World’s Game is all about recognizing the incredible talent and impact that leagues like the NWSL offer to every type of football fan, and EA SPORTS FC will do just that and more.
Peer Naubert, Chief Marketing Officer di Bundesliga Internationalcommented:
“Fans around the world can discover and build lasting connections with clubs and players through video games, and it’s vital that major football leagues like the Bundesliga use the best platforms to engage this group of fans. Our partnership with EA SPORTS allows us to do exactly that through EA SPORTS FC and we hope our fans are as excited about the future of football as we are.
Juan Emilio Roa, marketing and commercial director of CONMEBOLInstead, he stated:
Fans are the backbone of world football and a win for them is a win for the sport as a whole. By partnering with EA SPORTS FC, we are offering fans the best way to experience CONMEBOL football off the pitch and the chance to join a club that prides itself on inclusion and advancing the game we all love.
Finally, Navin Singh, commercial director of Football Associationcommented:
For football to progress, the elevation and equality of women’s football must be the focus. EA SPORTS FC will offer fans an unparalleled women’s gaming experience that will highlight the importance and impact of women’s football. We know fans have been asking for more engagement opportunities in the Barclays WSL, and EA SPORTS FC provides an answer.
And this is it: after defining the logo and identity of EA Sports FC, Electronic Arts will be even more generous with details next July. Let us know what you think below in the comments, we will continue to keep you updated with all the videogame and tech-themed news, guides and reviews! And if you are interested in game keys at advantageous prices, we suggest you take a look at the Kinguin catalogue!