Easy e-commerce: how to create a successful online store

Verona-Bologna: dove vedere la partita?

E-commerce is one of the fastest growing business activities in the world. In Italy, in 2022, the value of the e-commerce market was 49.4 billion euros, up 21.4% compared to the previous year.

If you are thinking of opening an online store, it is important that you know the factors to consider for the correct development of a successful e-commerce.

What are easy e-commerce sites?

Easy e-commerce are those online stores that are easy to create and manage, even for those without technical skills. These platforms offer an intuitive interface and a wide range of features that allow you to create a complete and professional online store, without having to write code or have advanced web design knowledge.

What are the advantages of e-commerce?

E-commerce offers a number of advantages compared to traditional stores, including:

  • Accessibility: E-commerce is accessible to everyone, 24 hours a day, 7 days a week.
  • Convenience: e-commerce allows you to purchase products or services directly from home, without having to go out.
  • Price comparison: e-commerce sites allow you to easily compare the prices of different products or services.
  • Promotions and special offers: E-commerce companies often offer promotions and special offers to attract customers.

How to create an easy e-commerce

To create an easy e-commerce site, you need to follow these steps:

1. Choice of e-commerce platform

The first decision to make is to choose the e-commerce platform on which to create your online store. There are several easy e-commerce platforms on the market, including:

  • WooCommerce: An open source platform based on WordPress. It is easy to use and customizable, but requires programming skills for complex modifications.
  • Prestashop: an open source platform similar to Magento, but easier to use and configure.

2. Choice of products or services

Once you have chosen the e-commerce platform, it is time to choose the products or services you want to sell. It is important to choose quality products or services that are in line with your market target and that can be easily sold online.

3. Online store setup

Once you’ve selected your products or services, it’s time to set up your online store. This process includes choosing a theme, setting up payment methods, and managing shipping.

4. Online store promotion

Once your online store is ready, you need to promote it to attract customers. There are several ways to promote an online store, including:

  • Social Media: Social media is a great way to reach a large and diverse audience.
  • Search Engines: By optimizing your website for search engines, you can improve the visibility of your online store in search results.
  • Online Advertising: Online advertising is an effective way to reach specific audiences.

Tips for e-commerce success

Here are some tips for the success of an e-commerce:

  • Offer an easy and pleasant shopping experience: Make sure your online store is easy to navigate and that the shopping experience is seamless.
  • Provide good customer service: Good customer service is essential to keeping customers happy.
  • Monitor the performance of your e-commerce: by monitoring the performance of your e-commerce, you can identify any areas for improvement.