L’International Two Wheel Exhibition, EICMA 2023reached his eightieth editionopened its doors to the public today at Fiera Milano a Rho. From early morning, the eight pavilions, two more than in 2022, were crowded with visitors eager to discover the latest news from the motorcycle sector.
EICMA 2023, the 80th edition of the two-wheeled fair begins
Beyond 700 exhibitors direct e 2,000 marks present in this edition, along with many new features. The demonstration, for example, announced theEICMA Esports Arenadedicated to the world of gaming and the meeting with VIPs, influencers and internationally renowned drivers.
Another novelty is the area YUMan exhibition space focused on urban mobility and innovationoffering the opportunity to participate in informative meetings on road safety and industry trends.
The section MotoLivedesigned for attractions adrenaline-filledhosts international races, shows, special events and presentations by VIPs and high-level drivers, including titles such as Europei Supercross and freestyle motocross contests. In addition, it will offer performances of Quad, E-Bike e Buggy Back Flipas well as initiatives dedicated to young people organized by Italian Motorcycle Federation.
Then there is the possibility of participating in test ride for e-bikes, to experience e-bikes firsthand and appreciate their advantages and pedaling feedback. The Temporary Bikers Shop it will be the ideal commercial space for motorcyclists, for purchase accessories, clothing, helmets and equipment for the motorbike. Furthermore, to immortalize the experience, there is the EICMA EFFECT photo setwhere visitors can capture emotions and memorable moments.
The purchase of entrance tickets takes place via official website of the Exhibition. The price of the full ticket is 19 eurowhile a ticket reduced to 12 euros for minor visitors aged 4 to 13, and discounted rates for schools, motorcycle associations, FMI and Motoclub members. In order to reduce waiting, the organization recommends purchasing online, advising against the purchase of physical tickets, which are available on site at the price of 25 euro.