Electronic Arts Inc. has launched FIFA 22, but not only. The US video game company has in fact turned to all football fans to explain several things.
Pride for this year’s game, which since launch has already had 9.1 million players joining the game, and 7.6 million Ultimate Team squads created, with 460 million games played, it is in fact mixed with other feelings, derived from the possibility of developing and exploring new paths.
In a passage of a thought that Electronic Arts dedicates to this moment, relating to FIFA 22, we read: “We will continue to offer incredible experiences throughout the season, but first – a heartfelt thanks to our extraordinary community of football fans. While we’re only just beginning our journey with you in this year’s game, we’re also focused on where we’ll go from here. We are here to create the best experiences for football fans around the world ”.
Then he continues: “To do this, we start by listening to our players. We have constantly heard that what matters most is the growth of the global community, the creation of innovative football experiences through new platforms, a commitment to every level of the sport, including the grassroots, and a greater elevation of the women’s game. Consequently, we have a clear vision for the future of football. Through years of building our global franchise, we also know that authenticity is essential to the experience ”.
“That’s why we focus so much energy on the collective strength of over 300 individually licensed partners that give us access to more than 17,000 athletes from over 700 teams, in 100 stadiums and over 30 leagues around the world. We continually invest in partnerships and licenses that are most meaningful to players, and thanks to this, our game is the only place where you can authentically play in the iconic UEFA Champions League, UEFA Europa League, CONMEBOL Libertadores, Premier League, Bundesliga, and LaLiga Santander, among many others. The breadth of our partnerships and our licensed content ecosystem will allow us to continue to bring unmatched authenticity to our EA SPORTS football games now and for many years to come. ”
Finally, perhaps what is the most significant part of the entire text: “Looking ahead, we are also exploring the idea of renaming our global EA SPORTS soccer games. This means we are reviewing our naming rights agreement with FIFA, which is separate from all of our other official partnerships and licenses in the world of football..
The future of football is very big and very bright. Our priority is to make sure we have every opportunity to continue providing the greatest interactive football experiences in the world. Thanks again for your support and feedback on this year’s game. We look forward to creating the future of football with you. See you on the pitch “.