The new collaboration between National Geographic and Oppo for the Endangered Color project. Let’s see together what it is
OPPO e National Geographic together to photograph the true beauty of nature and protect the animal species in way of extinction. OPPO donates 500.000 dollars to National Geographic Society to support the safeguard of animals. The goal of the campaign is to bring to attention the rarer species to the world in all their more beautiful shades of colors.
The wonderful billion colors and the shades of the nature that surround us are every day increasingly in danger, with numerous animal species currently in way of extinction. It is a common belief that our planet loses 101 animal species per year when in reality the actual number is at least 100 times greater.
Endangered Color Oppo: the project
OPPO, among the leading companies in the world in the field of smart devices, therefore led one Research to discover the knowledge level that the people have about endangered animal species. By interviewing the participants of the survey, it was found that the most people cares about the protection of animal species as well clear ideas about how safeguard them. However, by the time the have been shown some photo with the nine most endangered species, the participants showed of not be aware what were the animals depicted but most of all They have not been not even able to understand if were real O imaginary.
Starting from results of this Research, together with the storytelling partner National Geographic, OPPO is the new flagship smartphone OPPO Find X3 Pro have undertaken a new travel per photograph e immortalize the rarer animal species to the world in all their beauty e variety of colors, with the aim of making them known to people all over the world. Thus the project was born “Endangered Colour“.
“After the Ouf of This World Color project, in which OPPO went to discover the Mojave Desert to capture the breathtaking landscapes that nature can offer, we are extremely proud to continue our collaboration with National Geographic with the Endangered campaign. Color. At OPPO we have always tried to safeguard the planet, trying to reduce our environmental impact. Through this campaign we want to immortalize nature in its most authentic form, give voice to all species at risk of extinction, showing all the beauty that our planet can offer and that we risk losing forever “
– he comments Isabella Lazzini, Chief Marketing Officer OPPO Italy.
“Endangered Color” is the countryside made by OPPO in cooperation with National Geographic and National Geographic Society. Through a series of images and short films, Joel Sartore, renowned National Geographic photographer, together to the smartphone OPPO Find X3 Pro – featuring the innovative 10-bit color management system – they tell a exciting journey discovering the animal world.
Every episode of the campaign focuses on one color in particular – red, green or blue – telling the history of nine animal species at risk extinction, such as the Rana Blue Dart or the Parrot Woodpecker, immortalizing the breathtaking beauty of these infinite shades of color and the wealth of nature which is dangerously disappearing.
Everyone can make a difference
Through these shots, which fit inside the plus extensive project Photo Ark undertaken by Joel Sartore for document all species in captivity and to help people connect with and care for our planet in inspiring ways, the photographer invites viewers to become aware of the importance of every action, even the smallest, for to save the beauties of nature who are more at risk.
The campaign videos are narrated by the voice of Eddie Redmayne, OPPO Global Ambassador e Oscar-winning actor. The storytelling extremely evocative and emotional of Eddie bring the project “Endangered Colour” alla vita, perfectly telling it astonishment in front of to the beauty of nature, the fear of lost of her rich biodiversity and the hope that each person’s actions can save these magnificent colors.
In case you want to join OPPO and the National Geographic Society for the protection of endangered animal species and protect all the beauty of their colors, visit the following site. To find out more about OPPO Find X3 Pro and its 1 billion color display at the following site.
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