Euronics makes an appointment at the Milan Games Week for the many video game and Esports enthusiasts from 25 to 27 November
There are five racing and eight gaming stations with the most popular titles of the moment. Quizzes, gadgets, offers dedicated to the event and the participation of the famous content creator @ilsolitomute, to involve the thousands of visitors who, from 25 to 27 November, the four pavilions of Fiera Milano Rho will be crowded.
Euronics alla Milan Games Week
Euronics (here for more), the Italian group leader in the distribution of household appliances and electronics, will be present at the Milan Games Week & Cartoomics. The eagerly awaited event in Milan this year will occupy four pavilions of Fiera Milano Rho, two of which are dedicated to the world of gaming and competitive competitions. From 25 to 27 November, the brand will meet the many video game and Esports enthusiasts at its stand set up with five racing and eight gaming stations, six of which are equipped with consoles and two with high-performance notebooks. The numerous teenagers, adults and children who will crowd the event will be spoiled for choice. They will decide whether to compete in the different Formula 1 tracks or to experience engaging challenges thanks to the PlayStation 5 consoles, Nintendo Switch and gaming notebooks. From Electronic Arts’ Fifa13 to Nintendo’s Splatoon 3 and Mario Kart, audiences will be able to play their favorite titles.
Events
Euronics will also give space to entertainment with a quiz on the gaming world. Thousands of exclusive Euronics and HyperX by HP gadgets and the presence of Raffaele Bottone, alias @ilsolitomute, famous Neapolitan content creator. The latter will meet the public to share his passion for technology and gaming. And on November 26, the winners of Apex Legend of the ESL Italia Championship, the most important Esports championship of which Euronics is the title sponsor, will also be on the stage of the stand. There will also be offers, in conjunction with the maximum convenience of Black Friday: an opportunity to be seized to satisfy one’s desire for shopping or to buy a tech gift ahead of time.
Milan Games Week is the last important step in a packed calendar of attendances that has led Euronics to physically meet the gaming community. From Catania to Milan, we have shared with the many fans a new and deeper relationship with technology and a vision of the gaming world that goes beyond the classic clichés; on the contrary, our path aims to highlight all its potential, from social to educational ones up to those of healthy competition in Esports tournaments “.
comment Daniela GhidoliChief Marketing Officer of Euronics Italy.
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