F1, Ferrari: imminent announcement of the new title sponsor HP

The F1 Scuderia Ferrari will soon announce its new title sponsor, namely Hewlett-Packard (HP), which will brand the Ferrari in 2025

The Ferrari will shortly announce the entry of the new title sponsor into the F1 team, it is about Hewlett-Packard (HP) as the new main sponsor in view of 2025. The team was and still is without a main sponsor, since 2021 when the partnership with “Mission Winnow”, promoted by tobacco giant Philip Morris. Ferrari currently has some trusted sponsors by its side such as Puma, Shell, VGW Play e Santander, but does not have its own name within a sponsor. To be clear, as happens with Oracle Red Bull Racing o Aramco Aston Martin. There is no confirmation regarding the figures that will affect this sponsorship but they should not be less than 100 million dollars annually. A very important investment by the technological giant which would not only give a significant financial boost to the team, but would also be a strategic resource in view of the hiring of the seven-time world champion Lewis Hamilton.

F1, Ferrari: imminent announcement of the new title sponsor HPF1, Ferrari: imminent announcement of the new title sponsor HP

HP and Formula 1: a story made of partnership

The Palo Alto-based company has already “debuted” in the world of F1. In fact, the multinational had sponsored the Williams Racing from 2000 to 2005 and also appeared for a short time with Sauber almost ten years ago. It currently makes its presence in F1 via the acronym HPE (Hewlett-Packard Enterprise) as sponsor of Mercedes and Sauber. Not only that, because in February this year, the hardware giant became the first sleeve sponsor of the Real Madrid until 2027. The HP-Ferrari partnership would represent a very important marketing and financial operation on both sides but also in terms of development of the technologies to be adopted on their single-seaters.

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