Meta launched the function Year in Review be on Instagram that Facebook, showing the most important moments of your 2021 on social networks. The feature becomes available globally from today and remains available until December 30th. With the ability to share them in multiple ways.
Facebook and Instagram launch the Year in Review feature
The new function helps users celebrate the past year, a bit like how it works for Spotify’s analogue tools for songs or Google for searches. But here at the center are the users, the interactions they’ve had, the best posts and the most important events.
On Instagram you can share your personalized presentation of 2021 on Stories, with a kind of time capsule called “PlayBack“. This function takes information from thearchive of stories: you can select them up to 10 to share with your followers. But to take advantage of this feature you must have shared at least three stories and have enabled the archive. The platform will suggest some options but you can choose your favorites.
For Facebook instead you can share the summary on your wall, also in this case by choosing from the options presented by the app.
Similar functions (for example Spotify Wrapped) have been very successful, a symptom of the fact that these “vintage summaries” are very popular with users. In the past, some Instagram users have created their own collections, while this year they will be helped by the platform.
In addition to Meta, also companies such as Reddit e Snapchat they are offering their own version of Spotify Wrapped, playing on users’ nostalgia for the past year. Will you use this function? Let us know in the comments.