Trade secrecy is a major concern for all car manufacturers, without exception. Here are Ferrari’s policies regarding this very delicate topic
The Prancing Horse brand has always stood out for its commitment to protect the rights relating to the brandto his creatures and, last but not least, to projects under development. After all, Ferrari has always been one of the car manufacturers most admired and imitated in the world, often even the victim of plagiarism of more or less valuable workmanship. Whatever you think, the Maranello company also protects itself by protecting itself a long and noble part of motoring historyindustrial and social aspects of our country.
In the case of vintage Ferrari cars there is obviously no longer the risk of information leakage or industrial espionage: this does not mean, however, that it is always simple and immediate expose the fakes, but Ferrari can count on the support of world-class technicians and experts. The greatest risks, those that could compromising the fate of the brandare rather linked to the products being tested, the much desired ‘world premieres’ (here are some examples), for which the press is insatiable and which must be managed with extreme care so as not to jeopardize technological supremacy del brand.
In the photo: a replica just unmasked by the Customs and Monopolies Agency (Italy, Chiasso CO, 2021)
This is how insiders visit the Ferrari factories
For the above reasons, the Rossa d’Italia has established a strict regulation to manage visits to the reserved areas of the factories, keeping them well selected and limited. In fact, even the automotive sector is by no means free from damage risks relating to the leakage of information relating to experimental projects. Let this happen for a sinister act of espionagewhich is the fruit of naivety of some ‘curious’ or whether it is the work of an incorrect and unscrupulous reporter, this must absolutely not happen.
Ferrari has therefore arranged that all external visitors, before accessing the most sensitive areas of the Factory, receive precise instructions on the suitable behaviors to be followed within the structure. In addition to this, everyone is required to hand over their smartphone to authorized personnel, who will take care of it obscure camera lenses with stickers stickers bearing the words ‘industrial safety’.
A simple but effective system to prevent a few too many shots compromising secret projects. Obviously the good faith of visitors is always the most effective defense: it is in fact extremely difficult to be admitted in these areas if you do not belong to one small circle of sports journalists or very special peoplelinked in a particular way to the Brand.
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