Ford Pro is the brand most appreciated by commercial vehicle dealers in Italy. This is what emerges from the twentieth edition of the study DealerSTAT 2023the survey conducted annually by Quintegia, the Study and Research Center that deals with innovation and networking, with the aim of detecting the degree of satisfaction of car and commercial vehicle dealers and outlining a picture of the relationships between car manufacturers and dealer networks dealers.
DealerSTAT 2023, the winner is Ford Pro
The results of the annual study were presented on the occasion of the Automotive Dealer Day, a B2B event dedicated to mobility in Europe and to the issues of energy transition and sustainability.
To collect the award, which the Blue Oval has already achieved in the five-year period 2015-2019, Marco Buraglio, Commercial Vehicles Director of Ford Italy:“ This recognition, which comes one year after the launch of Ford Pro in Europe, fills us with pride. Knowing that our Ford Partners are appreciating the work and strategy put in place to best serve our customers is a further incentive to pursue even more ambitious goals and build profitable business models and continuous growth opportunities.
We work together reaffirming our commitment to offering customers the best purchasing experience, proposing not only the most suitable vehicles for carrying out any work activity, but also an ecosystem of services and integrated solutions capable of maximizing productivity”.
The DealerSTAT 2023 award, what it’s about
Conducted in the period between 7 March and 7 April 2023, the DealerSTAT 2023 survey involved 11 commercial vehicle brands and 61% of Italian dealers, who expressed their views by completing over 450 questionnaires. Ford Pro conquered the top step of the podium with a score of 3.81 compared to the Italian average of 2.95.
The questionnaires, consisting of more than 50 questions, monitor the satisfaction of commercial vehicle dealers in the main business areas. Ford Pro was at the top in several areas of expertise: national new marketing, incentive systems, sales and after-sales management. What Ford Pro dealers appreciate most is the effective role of the local sales force.
Ford Pro: the global brand dedicated to commercial vehicles
Ford Pro is the Blue Oval’s global brand dedicated to commercial vehicles and fleets, created last year with the aim of making innovative products and the advantages of the most advanced connectivity solutions available to customers. In addition to offering the market vehicles that are characterized by the best qualities in terms of technology, safety and efficiency, Ford Pro is also a software, charging and services platform that supports customers in their daily activities, to maximize their productivity.
FordPro’s offer is divided into 5 areas: Ford Pro Vehicleswhich concerns commercial vehicles with all types of engines (thermal, hybrid or electric); Ford Pro Servicewhich offers connected assistance services to maximize the efficiency of its entire fleet of vehicles and minimize downtime; Ford Pro Software which includes connected fleet management tools; Ford Pro Charging with charging solutions tailored to the needs of the fleet e Ford Pro Financing which offers innovative financial products for the purchase and rental of vehicles.
FordPro works alongside small, medium and large companies every day to supply not only market-leading vehicles suitable for all kinds of work activities, but also all the related services to maximize their productivity.