Freeda Media and Chili TV launch a free streaming channel to celebrate women without stereotypes: here are all the details
Chili TV, a platform for the rental and purchase of films and TV series, and Freeda, an international community of over 10 million people, are launching a free channel in the month dedicated to women to give visibility to those who do not identify with gender categories. “The voice of the new generations”, this is the name of the channel, celebrates positive experiences to promote women empowerment and inclusion through engaging formats. All the sections and contents are presented as short videos, which can be used at any time and from any device, on the move and in complete flexibility, perfectly in line with the preferences of the new generations.
Alessandra Ricupero, Chief Commercial & Marketing Officer of CHILI, said:
When common values meet means capable of reaching all generations, the road to positive change is shortened. The partnership with FREEDA, symbolically launched in the month in which women are celebrated, demonstrates CHILI’s commitment to the widespread dissemination of an inclusive culture inside and outside the corporate system.
Among the Originals, the four episodes of “Io sono Martina”, which through the voice of the protagonist and her mother, tell the story and life of the writer, with disabilities and lesbian, who courageously decided to offer her testimony to women that are not reflected in the standards imposed by society. Even “The True Story of” is about empowerment through the stories of female characters who have trodden centuries of history, from Cleopatra to Beyoncé.
Short videos and easily usable content: this is what comes from the collaboration between Freeda and Chili TV!
Numerous contents that will populate the channel with sensitive topics that are still too little talked about, with the aim of de-stigmatizing fundamental themes such as bullying, eating disorders, cystic fibrosis, transsexuality, religion and gender gap. In addition to the Original Freeda, the partnership with Chili allows those who land on the channel to be inspired by a selection of films whose protagonists have made the history of cinemabecoming an emblem of strength, empowerment and icons of great social or individual revolutions.
Andrea Scotti Calderini, CEO & Co-Founder of Freedacommented:
Streaming represents the ideal channel to simply transmit the reality in which we live. The collaboration with Chili responds perfectly to Freeda’s mission and in this way we will be able to involve our community even more, promoting values that are fundamental to us such as female empowerment, inclusion and self-acceptance.
So this new partnership between Chili TV and Freeda is born and we are really curious to see what will come of it! Let us know what you think in the comments below stay tuned with us at TechGameWorld.com for all the news on cinema and TV series!
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