FUJIFILM with its Instax department is the official sponsor of the Summer Jamboree, the only International Music and Culture Festival of America in the 1940s and 1950s. Let’s find out the details about the festival together
Among the special guests ofat the XXIII edition of the Summer Jamboree also INSTAX, which for the first time becomes part of a unique event of its kind, 9 days of music and culture of golden age America: “Hottest Rockin’ Holiday on Earth”. From 26 July to 6 August one of the most awaited events of the summer returns to Senigallia: Summer Jamboree #23, the largest International Festival of music and culture of America in the 1940s and 1950s, which has now become an international reference point for all fans of this extraordinary and inspiring era. Nine days of pure fun, dedicated to Rock’n’Roll and Swing. Non-stop music and lots of fun between the Hawaiian Beach, where you dance with your feet on the sand, and the historic center of the city which is tinged with vintage, color and joy.
FUJIFILM: Instax Official Sponsor del Summer Jamboree
INSTAX by FUJIFILM with its festive, carefree, lively character will be an integral part of the festival with a dedicated area and will peep out among dancers, singers, musicians to give and share an emotion.
The billboard of the XXIII Hottest Rockin’ Holiday on Earth will host incredible international artists who are writing the history of Rock’n’Roll, told in all its forms: R’n’R, Swing, Country, Rockabilly, Rhythm’n’Blues, Hillbilly, Doo-wop, Western swing. A music that over the years has become a cult, which is handed down from generation to generation, always current and able to make inroads among the population of all ages. Great concerts with free admission, Summer Jamboree Dance Camp with the best swing dance teachers from all over the world, Oldtimers Park, the exhibition of pre-1969 American cars including some precious specimens of the Nicola Bulgari Foundation, the Fearless Devid Motordrome (dated 1937, it is the last and only motordrome left in Italy), Old School Walk-in Tattoo, Burlesque Cabaret, Music and Dance Show and after festivals at the Rotonda a Mare to continue dancing until late at night.
Among all this you will find the practicality, the compactness, the technology of INSTAX: a team of INSTAX Photojournalists from the 30s will be on a mission between the beach and the city to capture and immortalize the salient moments and take portraits of those who want to indulge in the photographer’s eye. INSTAX by FUJIFILM promises to bring smiles to the faces of those who receive a printed photograph as a gift.
You can meet INSTAX in the Village Summer Jamboree on the beach during the morning and early afternoon, or in the streets of the city in the customized tensile structure in Piazza del Duca, from 5pm to 1am.
FUJIFILM: Instax Official Sponsor of the Summer Jamboree | The story of the first INSTAX
The INSTAX series of instant cameras, launched in 1998, are affectionately called “Cheki” in Japan. The brand has been expanded with a line of small format printers for smartphones that allow users to easily print images stored in smartphones, thus expanding the user base. Today, the INSTAX series is now recognized as a tool for communication or personal expression for its ability to capture life’s precious moments in photographic prints and to convey the emotions that accompany them.
The widespread use of smartphones has made photographs an important tool of daily communication, but the physicality of the printed image brings about deeper emotions. A printed photograph is a direct line of memory that takes us back to a special moment lived with the people we love. Photo printing allows us to express ourselves and share emotions in a special and different way. INSTAX by FUJIFILM spreads the value of photography, taken, given, exhibited, shown and shared.