Helon: a signature on the revolution in the world of digital assets and entertainment. Lhe new company from Milan, generated by the initiative of Andrea Labatewill launch its own digital platform in the second quarter of 2022 that will make it possible to buy, collect and sell 3D images of a selection of Italian and international celebrities, in continuous expansion.
The “Stars” featured on Helon will be visible in the form of exclusive and tokenized 3D renderings in 30,000 parts, called “tiles.” Through the platform, gamers, digital asset enthusiasts and fans will therefore be able to realize the dream of owning something unique and unrepeatable: the “tiles” in fact. Purchased by users both individually and in packages, the 3D products are a fragment of the image and constitute the elementary units of the character.
Players will then be able to collect the tiles by keeping them in their wallets and showing them on their game profiles and social channels: support their favorite characters, and have the opportunity to connect with them by accessing exclusive prizes and experiences. Helon, however, goes far beyond this: it puts in place an approach to entertainment typical of video games and full of fun. Each new character introduced will present new challenges for the user, with the opportunity to expand their collection, discover new talents and support them from day zero.
The platform will host a primary market, called a “shop”, and a marketplace.
In the shop, users will be able to browse the digitized celebritiesselect the desired tiles, add them to the cart and then purchase them.
In the marketplace, on the other hand, the user will have the possibility to sell the tiles owned. All in a dynamic game, collecting and market scenario.
“We are proud and excited to announce today the birth of Helon, a highly innovative project that we have been working on for a long time”, comments Andrea Labate, CEO of Helon, an entrepreneur with many years of experience in digital world. “Helon stands at the intersection of rapidly developing worlds, now an integrated part of the daily experience of digital natives: that of NFTs and digital assets, that of gaming and virtual reality. In addition to Gen Z, Helon also caters to a more heterogeneous audience: it is in fact an opportunity for collecting – “gamified”, contemporary, disruptive – but it is also a platform that allows you to enhance what you have purchased. Helon was born with a social and international vocation, it is the showcase where talents from all over the world meet other talents and their audience, where people of all nationalities form new communities around their passions. For this reason, we intend to make Helon a public company: in the light of the experience already gained, we have started the process to access a market with an adequate international scope “.