Huawei he may have found a secret weapon to finally get around the ban imposed by the United States: he brand Hi New. In fact, some insiders think that the company can use this alternative brand to return to producing smartphones with Android and Google Services on board.
Huawei could use Hi Nova to circumvent the ban in the US
The last American administration had imposed a ban that prevented the collaboration of US companies with Huawei. This dealt a very hard blow to the Chinese tech giantwhich had to stop the collaboration with Google per i servizi smartphone.
The company tried to react by launching its own operating system HarmonyOS, alternative to Android. It also adapted the operating system to work without Google services, managing the services for Maps, email, App Store and much more internally. With quality results too (for example with Huawei P50 Pro o P50 Pocket) but losing a large share of the market.
However, the company could circumvent the ban (maintained by the Biden administration) thanks to Hi New. This brand was born in 2021 below the aegis of China Post, a government body that has already launched several smartphones on the market.
Hi Nova’s most successful product so far is hers Hi Nova 9 Prowhich happens to be a version of Huawei Nova 9 Pro. A smartphone with a 6.72-inch OLED screen, 120Hz refresh rate and HDR10 +. With Qualcomm Snapdragon 778G, 8 GB of RAM, 128 GB or 256 GB, four cameras and battery with 100W charging. Not a top of the range, but a competitive smartphone for the price. And above all, it exploits Android and the Google Play Store.
Some industry experts think that Hauwei may start betting on this brand to launch competitive products, with the best of its technology. But with a different name to get around the restrictions.
At the moment it is difficult to understand what the plans of the company are, whether this project is aimed at the long term or the next few years. But something in this sense seems to be moving. We will keep you informed about it.