Good news for Hisensewhich confirms the growth trend in the Middle Eastern marketthanks also to his being Official Sponsor of FIFA World Cup Qatar 2022TM.
Hisense, leader in the Middle Eastern market
The global leader in the household appliances and consumer electronics sector never ceases to amaze and continues to grow internationally, also conquering the Middle East.
First entry in African market in the far 1996for over 20 years Hisense has been able to cultivate its relationship with this area and with the Middle East, positioning itself as one of the reference points for household appliances and consumer electronics.
And his perseverance eventually led to excellent results: between 2017 and 2021 the annual growth rate in the Middle East and Africa grew by 17.88%while sales in Dubai in 2022 they recorded an increase of 22% in the first 10 months of the year.
“The Middle East has become one of the fastest growing markets for us globally and forms an integral part of Hisense’s globalization strategy,” he said. Jason Ou, President of Hisense MEA.
Hisense’s presence on the Middle Eastern market has grown above all thanks to ad hoc developed products, which correspond to the needs of the local population. In addition, in March 2022, Hisense also received the “Dubai Quality Global Award“, an official recognition for the achievements and contributions made to economic recovery and local development.
Also in Dubai Hisense has inaugurated its own primo flagship store and will open 4 more in the Middle East in the future.
“Hisense plans to use the high-end flagship stores to bolster the brand’s image as a trusted multinational with high-end products and cutting-edge technologies,” Jason Ou continued in his statement.
Hisense’s record growth is also due to FIFA World Cup Qatar 2022
Becoming an Official Sponsor of FIFA World Cup Qatar 2022 made Hisense’s globalization strategy more concrete, as well as boosting its growth in the Middle East market and further increasing brand awareness globally.
For example, the company has assisted Doha in building an intelligent transport system, taking advantage of its B2B technology. The project came into force during the World Cup, guaranteeing a efficient traffic based on GPS trajectory and real-time video tracking functions.
However, for Hisense being a FIFA World Cup Sponsor is very important, useful for creating an authentic bond with consumers from all over the world thanks to the sportwhich has always honored the universal spirits e breaks down language barriers.