Hisense: new products and brand vision announced at CES 2024

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Hisense, a global leader in consumer electronics and home appliances, announces new products and brand vision at CES 2024

Hisense, one of the leading global consumer electronics and home appliance companies, unveiled new products and brand vision during CES 2024. During the keynote held by David Gold, President of Hisense Americas, it was underlined the company’s commitment to pushing the limits of display technology and redefining the role of screens in various everyday contexts.

Gold stated Hisense’s intention to go beyond traditional technology, integrating solutions and experiences into different aspects of daily life. With its products distributed in over 160 countries, support from 66 international companies and offices, 34 industrial complexes and 25 research and development centers, Hisense has experienced remarkable growth over the past decade. Its presence goes beyond the domestic context, extending to offices, schools, hospitals, stadiums, vehicles and immersive augmented/virtual reality (AR/VR) solutions.

Hisense: new products and brand vision announced at CES 2024

Details on the new Hisense products presented at CES 2024

During the keynote, Gold highlighted Hisense’s commitment to not simply building screens, but in creating scenarios that integrate display technology into people’s daily lives. Offering experiences that go beyond simply using the screen.

The company presented an innovative concept to enhance home entertainment, illustrating display innovation through specific product examples and new technologies. Among these, the revolutionary technology of Laser TV, i TV ULED all’avanguardia and the integration of Hisense’s ConnectLife smart platform with the VIDAA TV operating system.

Hisense’s ULED series was designed to meet consumer needs for quality, performance and value. Mini LED technology has been implemented across the entire range of premium televisions, transforming the home entertainment experience and offering versatility in solutions for families. Other products featured include the new Laser Sonic Screen 8K TVs and TriChroma laser technology with Hisense’s new Dynamic Light Steering technology.

New experiences for users

Gold highlighted Hisense’s desire to create experiences that transcend the boundaries of traditional displays, citing specific examples of how display technology has improved people’s daily lives. This includes the important role of Hisense B2B displays in professional and educational environments. Facilitating collaboration in a context of remote working and global connectivity. In sports and entertainment, LED screens, video walls and digital signage in stadiums bring fans and spectators closer to the action in a more engaging way. In the end, Hisense contributes to the medical field by providing advanced imaging technology for ultrasound and bringing bright images into people’s homes through TV screens.

Home Hisense products presented at CES 2024

Hisense announced the introduction of its new products at CES 2024, including ULED X televisions, smart refrigerators and dishwashers. Demonstrating how its range of home appliances, combined with the ConnectLife smart platform and VIDAA TV operating system, is revolutionizing how consumers interact with their home. Whether entertaining with ULED

As for Smart TVs, Hisense is trying to overcome the limitations of LEDs with the introduction of new products:

  • TV Mini-LED 98UX features over 10,000 local dimming zones for precise light control and immersive contrast, with a peak brightness of 5,000 nits, delivering a high-quality image.
  • Il 110UXawarded with the CES Innovation Award, is a Mini-LED TV with peak brightness of up to 10,000 nits and over 40,000 backlight zones on a 110-inch screen, minimizing backlight bleed and elevating contrast.
  • TV Mini-Led 75UX It is the thinnest Hisense has ever produced, measuring less than 14 millimeters in depth, with 5,000 local dimming zones for unparalleled contrast.
  • CanvasTV combines technology, art and customization, with a unique zero-gap wall mount for a seamless appearance in the home.
  • The Smart Home di Hisense It relies on the interconnection between Hisense Smart TVs and the innovative operating system, ensuring a fluid content experience.

A wide range of household appliances

In the field of smart kitchen appliances, Hisense presented a 4-door smart refrigerator with VersaTemp zone, designed to simplify daily tasks by offering not only food supply tracking, but also curated recipes and connectivity with other devices. The Smart Built-In Dishwasher with Autodose and AutoDry was awarded the 2024 CES Innovation Award, thanks to its automatic liquid detergent dosing system that offers a convenient and hassle-free cleaning experience.

Hisense continues to introduce Matter-compatible home appliances, including l’Auto Louver Smart Window AC exhibited at CES 2024, along with other Smart Energy Management devices such as smart washer dryers and HVAC products. Additionally, Hisense showcased its groundbreaking laser TV innovations at CES 2024, introducing a new generation of cinema-grade home entertainment solutions. Long a leader in laser TV innovation, Hisense has continued to push the envelope, presenting several innovations in the sector at CES 2024.

Among the main innovations is included the first 8K Sonic Screen Laser TV in the world, featuring the world’s largest sound screen, with a sound area of ​​3.4㎡ and over 100,000 sound units. Sound emanates directly from the screen, offering an immersive experience comparable to that of a professional cinema. Another innovation is represented by Rollable Laser TV by Hisense. This allows users to roll up and hide the Laser screen to reject ambient light when not in use, providing a high-quality viewing experience.

Hisense: new products and brand vision announced at CES 2024

TV Laser 4K Ultra Slim

At CES 2024, Hisense also presented the Ultra Slim 4K Laser TV, equipped with Compact Laser Engine and Ultra Slim Display Technology. This is the smallest 4K Laser TV in the industry, with an ultra-thin screen just 1.57cm deep and weighing 7.5kg, ensuring discreet installation without compromising image quality.

Hisense has continued its research into image quality and immersive screens. Redefining the potential of laser TVs in terms of high dynamic range, brightness, contrast and visual depth. The world’s first Ultra Black Screen Laser TV incorporates anti-reflection micro-nano film technology. Improving light usage efficiency by 50% for unprecedented brightness and contrast. Hisense’s Dynamic Light Steering Laser TV, based on Barco Bright technology, delivers a superior image regardless of lighting conditions, whether bright, dark or in between.

In addition to advances in home entertainment, Hisense also presented its advanced display technology for the automotive industry. The Automobile Laser Display uses advanced laser projection technology to simulate a full in-vehicle experience, receiving a CES 2024 Innovation Award Honoree. Hisense’s AR Heads-Up Display (HUD) integrates holographic technology and triple laser TriChroma projection. The AR HUD also extends to projection equipment for headlights, providing safety reminders and optimizing the optical path to improve the performance of the AR HUD.

And you? What do you think of these Hisense innovations presented at CES 2024? Let us know with a comment below and always stay tuned to techgameworld.com for other news and reviews from the world of technology (and beyond!).

John Vassallo is a versatile writer who covers two fascinating realms: Automobiles and Electronics. With a deep knowledge and passion for both industries, John brings you the latest updates, trends, and insights in these dynamic fields. From the latest car models, automotive innovations, and advancements in electric and autonomous technologies, to cutting-edge electronics, gadgets, and emerging tech trends, John's articles provide comprehensive coverage to keep you informed.