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How to create a brand on Instagram?

Posted by Maria Morganella
Last Updated:August 26, 2022

Dome create a brand on Instagram? In this article we will give you some practical tips on how to use the well-known social network to promote your business

Instagram has become one of the best places to promote your brand. With about 1 billion monthly active users, is the right place if you are a brand for your business. If you haven’t already. It’s time to create your business account.

You will be able to share creative content in the form of images, videos and even short videos, the so-called “Instagram Reels“. You can promote them organically or with the help of Instagram Ads. If not, you can hire already popular Instagram influencers on your team and have them promote your product. If you choose the right marketing strategy, there are many ways to take advantage of the platform.

How to create a brand on Instagram?

How to set up a company account for your brand: the steps from scratch

Step 1: Download the Instagram application or visit the site.

Instagram is available for both Android and iOS. If you use it on a PC, you can visit www.instagram.com.

Step 2: Create an account

Try to have a work-related or brand-related email and create an account using that email address. Enter all formal information in a clean and transparent way. To create an account, click on Sign up.

Tip: Sign up using an email address and not via Facebook.

How to create a brand on Instagram?

Step 3: create the basic information

The next step is to fill in the username, passwords etc. You have to make sure you create an easy and engaging username for your business account. You need to remember that it must be easy for people to remember and search for your brand profile.

Then comes the part of networking; make sure you connect with the right audience and other profiles connected to your brand in some way. Then be sure to include the brand logo as your profile picture and a brief description of what your business does in the BIO section.

Now comes the commercial part!

Step 4: How to convert your account profile to a business account

  • Go to yours profile and touch Menu in the upper right corner.
  • Touch Settings.
  • The Switch to Professional Account option will be listed directly under Settings for some accounts.
  • To touch Account.
  • To touch Switch to a professional account.
  • To touch Keep on.
  • Select one category for your business and tap Done.
  • To touch OK to confirm.
  • To touch Business.
  • To touch Avanti.
  • Add i contact details and touch Avanti. Or tap Do not use my contact details to skip this step.
  • If you want, you can link your Instagram business account to a Facebook page associated with your brand. It is optional. Considering that you are a brand, it is better that they are connected, as you will be able to use the various functions of Facebook.
  • Touch the X in the upper right corner to return to your profile.

How to create a brand on Instagram?

With this business account, you will get an in-depth analysis on your posts and, through the dashboard professionale, you will be able to monitor the performance of your content in terms of interaction with the public. This way you can get an idea of ​​what kind of content works and what doesn’t.

How to make your newly created brand fruitful on Instagram

  • Define your goals. Before publishing a post, ask yourself what your brand goals are. What do you want to achieve with your brand on Instagram? Some examples of goals can be acquiring a new customer segment, building brand awareness, etc.
  • Find a theme. For a brand, it can be simple. Make sure the posts and content you publish are in line with your brand theme. This can be both in appearance and design and in content. Be consistent and try to post quality content. You need to make sure that you post regularly and, for this reason, you could compromise the quality of the content. A mistake not to make! Prepare a content calendar and try to schedule it for the next few days. Plan to have some time to create content and plan your strategy.
  • Be active. To build a brand on Instagram, you need to be active. Comment on related posts and network constantly. Keep an eye on current trends and create posts by connecting them to your brand. Make sure you don’t keep liking and commenting on every post you see so that Instagram doesn’t think your profile is a bot and therefore blocks it.
  • Hashtag, Hashtag, Hashtag. They are how your content reaches a targeted group of people. You can use 30 hashtags in one post. Make sure you don’t overuse them and use the ones you need. Create a hashtag for your brand and use it in each of your posts. Work to get people to use it.
  • Propose again. When your content buffer runs out. Repurposing content from your account or other accounts in the same niche is another way to go until you can produce enough new content again.
  • Partnerships and collaborations. When you have consolidated your account with a sufficient number of active followers, try to add people belonging to your same thematic niche, collaborate and create content together
  • Ads on Instagram. Finally, if you have a budget to spend on paid ads, use it to grow your account.

    • How to create a brand on Instagram?

    In conclusion, make sure you have a lot of patience and a lot of effort to grow your brand on Instagram. In fact, these two qualities are important for growing on any social media platform (and in real life too). That’s all from the web and social section, keep following us!