Instagram strengthens the stools available to small shops who use the social network to develop their business to the maximum and facilitate online purchases. It will become easier for social media users to make purchases directly from the store. Here are the news announced by the social network:
Instagram makes shopping online on social easier with new messaging features
Instagram news focuses on private messaging. Buyers will be able to complete the product payment desired directly through the messaging service, by contacting the seller directly. Note that it will also be possible request additional information and eventually track the shipment.
The main novelty introduced by Instagram for purchases is, of course, that linked to the possibility of paying directly via chat, as shown in the screenshot above. It is a system that aims at speed up online purchase procedures as much as possibleto the benefit of users and small shops and businesses that take advantage of Instagram to increase online purchases.
For the future, Instagram aims to become more and more of a shopping reference and online shopping. The social network aims to directly manage some features that are currently generally outsourced to other sites that use Instagram to advertise the products to be purchased, however, on dedicated e-commerce platforms.
These innovations are a further step towards the transformation of Instagram into a reference point for online purchases.