In recent weeks, Apple has registered a huge demand for theiPhone 14 Pro Max from 6.7 inches, which could also have important consequences on the future iPhone 15 series. This is the analyst’s indiscretion Ming-Chi Kuoaccording to which Apple may add features exclusive to iPhone 15 Pro Maxin an effort to encourage more users to purchase the largest and most expensive device.
iPhone 14 Pro Max, the success of the smartphone could also change the iPhone 15 series
Last week Ming-Chi Kuo claimed that Apple had asked its suppliers to increase production of iPhone 14 Pro models due to high demand from users. And now the analyst has noticed that about 60% of Apple’s total order increase is represented by the model Pro Max. Apparently, in fact, the standard and Plus models of the new series are registering an “obviously lackluster” demand, so much so as to convince the company to bet everything on the production of Pro models.
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iPhone 14 Pro Max accounts for about 60% of the total order increase of Pro models, benefiting iPhone ASP/product mix for 4Q22.— Ming-Chi Kuo (@mingchikuo) September 28, 2022
But the success of the new model will not only change Apple’s current production, it will also affect that of the future. “I think this result will encourage Apple to create greater differentiation between the iPhone 15 Pro Max and 15 Pro to increase shipments of 15 Pro Max and improve the mix of iPhone products,” writes Ming-Chi Kuo in a tweet, confirming what has already been anticipated. by Gurman earlier this week. The Bloomberg expert, in fact, recently stated that that Apple could replace the Pro Max brand with the new “Ultra”, which could bring with it new exclusive features for users. In short, everything could change next year, and it will all be due to the success of the iPhone 14 Pro Max.