The link between the world of Italian football and the sector of cryptovalute it gets stronger and stronger. The latest news in this sense is linked to the Milan’s new “sleeve” sponsor. The Rossoneri team, in fact, will have the logo on the sleeve of the official shirt BitMEX with a partnership valued at € 3-4 million. On the Serie A fields, however, there will be other sponsors linked to the world of cryptocurrencies.
The link between Italian football and cryptocurrencies becomes closer
L’Inter, the other Milan team, on the official jersey, in addition to the Scudetto logo, will have its sponsor Socios.com who paid about 20 million euros to sign the agreement with the company. There Romainstead, it has among its sponsors DigitalBits with a 12 million euro agreement. The world of cryptocurrencies invests more and more in Italian football and over the next few years it is legitimate to assume the launch of new partnerships.
Football seeks new sources of funding
Sponsors related to the world of cryptocurrencies are a testament to the world in which football seeks new funding. COVID has had a very significant negative effect on the world of football and, in particular, on major leagues such as Serie A. Many sponsors have chosen to reduce investments in this difficult period. Being able to count on new legacies linked to the cryptocurrency sector represents, therefore, an important opportunity for the whole world of football.