Among the hills of Monferrato, specifically in that of Cell Monte, a music festival is held every year. It’s about the Jazz:Re:Found, an event that is back again in 2023 and unites many enthusiasts for a weekend, ready to live immersed in extraordinary panoramas, wild dancing, relaxation and fun. A unmissable appointmentwhich we went to discover together with Ford, once again this year’s transportation partner of the event.
Jazz:Re:Found 2023, four days of music and nature
We play a game. Close your eyes. Metaphorically, because otherwise you can’t read, of course. Try to imagine a meadow, with a small church. A sprinkling of people, here and there. Someone dancing, someone chatting, someone getting a beard trimmed. A good number of trees, intertwined with gods festoons and colorful cloths. Under some of them a wooden structure, which welcomes a DJ who happily mixes genres, creating an original and always surprising selection. Two guys go wild on the track, barefoot. All around, a 360° panorama of the Monferrato hillswhile the sun slowly descends on the horizon.
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Here, this is just one of several stages that are active during Jazz:Re:Found. And the image you’ve created in your mind probably doesn’t really do justice to what it’s really like to be there. Because without having lived it is difficult really shape that vibeof community and lightness, of lightheartedness and life that flows between the folds of this festival.
To help is just the extraordinary context of Cella Monte. An extremely characteristic village, with many views that conquer and which is almost entirely surrounded by the Jazz:Re:Found 2023. All without overwhelming it, without distorting it, on the contrary. The two realities blend perfectly with each othercreating a result that respects both without losing its identity.
Just as Ford has integrated perfectly
In addition to doing from transportation partner for the event, providing support with its electric vehicles (in line with the ecological spirit of this event), Ford has also created two special activities during Jazz:Re:Found 2023.
The first features the company’s off-road vehicle, the iconic Bronco. A model of this vehicle was placed in the courtyard of the so-called Ecomuseum of the festival. This has given birth to a splendid Instagram Point, where to do extraordinary shots combining the adventurous design of the Bronco with the breathtaking views of Monferrato.
Even more original is the idea behind the second activity, which blends perfectly with the atmosphere of the festival. In fact, every day there was a DJ set session which took place throughout the weekend spanned the decades of hip-hop. A genre that this year (according to the conventions) celebrates its 50th anniversary. And everything happened in an absolutely innovative context: dal cassone del pick-up Ford Ranger Raptor.
At the dishes, the producer Mr. Philwho took care of the music selection together with the playlists created by iconic names of the tricolor scene such as Damir Ivic, Luke Barcelona, Torment, Bass Master e Diego Montinaro. Therefore, every day a journey through the tracks that have marked the history of this genre, perfectly in line with the American Heritage of Ford’s DNA.
Jazz:Re:Found 2023, a continuous surprise
In short, this Jazz:Re:Found 2023 it was undoubtedly a discovery. An event full of passion, music and respect. Particularly appreciable is the idea of having a camping and glamping area dedicated to fans who want to follow the festival for a long time, transforming it into a 360° experience, ranging from yoga sessions and morning meditations to Not Genea o Louie Vega on the Main Stage in the evening.
Monica MecacciPress Office Manager of Ford Italia commented as follows:
“For the fourth consecutive year we are alongside Jazz:Re:Found, a reality that for fifteen years has been inspiring contemporary musical trends through sound innovation and artistic experimentation. And it is this continuous transformation that inspires Ford every day too: innovative products that refer to iconic brands, making them ever more technological, contemporary and unstoppable“.
For more information on2023 edition of Jazz:Re:Found you can visit the official website of the festival. And at this point, see you directly there next year!