Xiaomi increases its influence in Western Europe thanks to two appointments: Christina Loaded come Head of PR Western Europe e Jia Wei a Head of Marketing Western Europe.
Two female leaders in Xiaomi’s Western European market
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The announcement is in line with the multinational’s strategy to consolidate and increase its position in the Western European market. Thanks to the promotion of female professionals in key roles, Xiaomi thus contributes to the reduction of the gender gap and enhances the enhancement of talent in a dynamically competitive sector.
We know in detail the two new female figures of Xiaomi in Western Europe.
Jia Wei
Jia Wei is a professional with decades of international experience in the world of marketing and technology. He worked, as Marketing and PR manager, for large technology companies worldwide, arriving in Xiaomi in 2019.
In 2020 she was selected among the Top 20 CMO “Marketing Dream Team” secondo IPMARK and after leading the marketing department of Xiaomi Iberia for three years today receives the appointment as Head of Marketing Western Europe, managing Like this the communication of seven markets: Spain, Portugal, Italy, France, Germany, United Kingdom and Benelux.
Christina Loaded
Christina Loaded she graduated in Communication Sciences at the Catholic University of Milan and worked for eight years for an important multinational communication agency.
Over the years she has dealt with high-profile clients in the Italian and international market, including well-known names in the tech and lifestyle fields. Her skills and the excellent results obtained have helped to position her among the Italian Unstoppable Women, according to Startupitalia.
After three years as PR Manager of Xiaomi Italia, she has recently been appointed Head of PR Western Europereporting directly to Jia Wei, coordinating WEU country activities and implementing joint communication strategies.
“We are proud to have entrusted the strategy and coordination of Xiaomi’s regional marketing and communication activities to two talented and determined professionals such as Jia Wei and Cristina Caricato” he affermato Wen Ou, Head of Western Europe Xiaomi.
“Both have been part of the company for several years and their experience and knowledge of the sector is, and will be, essential to achieve the business objectives, which concern not only the positioning of the brand, but also the communication of innovation capabilities to consumers of the company”.
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