Exor, the holding company of the Agnelli family, e Ferrari have announced a long-term partnership with Jony Ive, historical former designer, e Marc Newson and their design company LoveFrom. The new partnership will allow the development of new products and lines with a particular focus on the luxury sector, a real land of conquest for Ferrari.
Ferrari and Exor join forces with former Apple designer Jony Ive
The LoveFrom di Jony Ive e Marc Newson will work closely with Ferrari over the next few years. The partnership will have no limits and will influence all the products and all the businesses of the Maranello house (which go far beyond just cars). Over the years, the collaboration will give life to a long series of products that will aim to strengthen the image of Ferrari.
Jony Ive and LoveFrom will also collaborate with the holding company Exor (owner of Ferrari and main shareholder of Stellantis). Several projects will be developed in the luxury sector. Note that Jony Ive will join the Exor partners council. The first fruits of the new partnerships should arrive in the next few months.
John Elkann’s comment
The President of Exor and Ferrari, John Elkann, underlines: “In building great companies, we also believe in building great partnerships. Immediately after the birth of LoveFrom, we started talking to Jony and Marc about the opportunities to combine their world famous creativity with ours, creating complementarity and added value “